Key person life insurance keeps small businesses afloat
February 3, 2026 by Keith Wallace
Small-business owners are no strangers to risk. From the economy’s ups and downs to unforeseen operational challenges, the path to success in the world of small business can seem uncertain or even dangerous.
However, one often-overlooked risk is the potential loss of key employees or owners whose expertise, leadership or client relationships are difficult or impossible to replace. For advisors serving the small-business community, recommending key person life insurance isn’t only about selling an insurance solution; it’s about protecting their client’s future.