YouTube Star MrBeast Buys Financial Services Firm
February 11, 2026 by Cecilia D'Anastasio
YouTube star Jimmy “MrBeast” Donaldson acquired Step, a financial services company catering to young people, through his Beast Industries.
Terms of the deal weren’t disclosed. Step provides savings and investment services, along with helping people under age 18 establish credit, according to its website.
Wink’s Moore on the Market: You may be more apt to read this article if your kid has called you “bruh,” if they have declared that “you’re HIM,” or if they’ve commented on your “aura” lately.
Mr. Beast just bought a financial services company.
Check it out: -sjm