Annuities See Unparalleled Surge
March 5, 2026 by Corey Walther
The annuity market is emerging as a powerhouse of growth and innovation. With a surge in demand for products that offer both protection and growth potential, it has had record-breaking year after record-breaking year. Retirees are seeking financial security with flexible solutions – creating strong demand and reshaping the industry landscape.
In 2025, total U.S. annuity sales hit $461.3 billion, according to LIMRA’s U.S. Individual Annuity Sales Survey1. This is the fourth year of record sales in the entire annuity market. For registered index-linked annuities (RILAs) in particular, sales in 2025 marked 11 consecutive years of growth. Market analysts from LIMRA expect the RILA market to continue to expand as more carriers enter the space or introduce new products. The RILA market still has room to run and forecasters predict the market will continue to grow in the coming years.
