New individual life premium hits record-setting $17.5B in 2025
March 23, 2026 by LIMRA
WINDSOR, Conn. — Total new annualized premium exceeded $17.5 billion in 2025, up 10% year over year, according to LIMRA’s individual life insurance sales survey. Individual life insurance new premium has set records for four of the past five years, including 2025. The number of policies sold rose 7% for the year.
In the fourth quarter of 2025, new annualized premium totaled $4.9 billion, up 6% over the prior year. Policy count rose 9% in the fourth quarter.
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Wink’s Note: Check out life insurance sales with a different view! Wink’s Sales & Market Report tracks target premium; see the industry insights at Wink’s Data HQ.
Target Premium— the amount of premium paid on a Universal Life policy, which is fully commissionable to the salesperson; one of two components of the commission paid to salespeople on all types of Universal Life insurance.
