Wirehouses Saw Annuity Market Share Bump in Q4

March 18, 2026 by Cyril Tuohy

Full-service broker-dealers were the big winners in annuity distribution market share in the final three months of the year as they benefited from a higher stock market and end-of-year incentives, new research has found.

At the same time banks, career agents and independent agents all saw their distribution market share shrink in the three-month period ending Dec. 31, according to Wink‘s Sales & Market Report. 

Overall annuity sales in the fourth quarter rose 17% from a year ago to $116.9 billion, Wink reported, while volume for all of 2025 ticked up by 5% from the year before to a record $448.9 billion.

Read the full story at Life Annuity Specialist

Originally Posted at Life Annuity Specialist on March 16, 2026 by Cyril Tuohy.