One way the proposed Corebridge Financial deal with Equitable Holdings is affecting advisors and agents is to cause them to use more exclamation points and to press their artificial intelligence-based systems to find more ways to express amazement.

Commenters on LinkedIn reacted to news of the all-stock deal, which puts a $22 billion value on the combined company and would create a new, Houston-based Equitable with $1.5 trillion in assets under management and administration, 12 million customers, 5,000 advisors and $50 billion in combined annual annuity sales by posting statements such as “Wow!” and “Holy Shitake!”

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Sheryl Moore, the head of the Wink life and annuity market information firm and Moore Market Intelligence, said in an email that she thinks the deal will be good for the agents who offer Corebridge and Equitable products.

“There will be a transition period of changing products, distribution strategy and more,” Moore said. “However, I am specifically interested to see how competitive the company’s annuity offering will be, and if their peers will be able to keep up!”