Three ways the Corebridge/Equitable merger could shake up the annuity market
April 1, 2026 by Chris Taylor
Wink’s Moore on the Market: Here I go, setting the record straight again…
I read another article on the Corebridge Financial/Equitable merger this morning, this time in InsuranceNewsNet.
The author indicates that, “More “best-in-class” products under one label will improve sales strength and allow greater focus on channel penetration.”
Well, Corebridge already offers 150+ annuities, so the combined entity will be offering nearly 200 different annuities (Corebridge already offers the most annuities in the industry). Corebridge also distributes their annuities through every distribution channel. And they offer every type of annuity available, so…
The article author goes on, “the combined entity would possess strength across nearly all annuity products. That is rare. Although it’s not impossible to replicate, a distributor would be hard-pressed to find a single carrier with the same one-stop shop appeal across the annuity landscape.”
In fact, Kevin Hogan recently publicly bragged that up, before his departure from Corebridge.
Our author attests further that, “…the introduction of Corebridge’s strong offerings in fixed indexed annuities, multiyear guaranteed annuities and fixed-rate deferred annuities to Equitable’s existing advisor force would provide their captive agents with a captive product suite to make them even more competitive in the market.”
Just an FYI that Equitable already offers MYGAs. They also have products in every distribution that Corebridge does, save D2C and independent agent.
You can read the article, here:
Three ways the Corebridge/Equitable merger could shake up the annuity market
The news of the Corebridge/Equitable merger provided shocks through the life and annuity markets. The merger creates a behemoth in the annuity space (combined 10%-11% of the total annuity market, according to LIMRA and Wink Inc.), potentially leapfrogging Athene and supplemented with broad life offerings.
