Makes for interesting conversations

April 30, 2026 by Sheryl J. Moore

Want to know a little more about me?

I turned 50 a couple of months ago. #ProudAARPCardholder

I am married to The Hottest Man Alive. #GradeSchoolSweethearts

I have worked in life insurance/annuities for 27 years. #UsedToBeTheYoungestPersonInTheRoom

I am OBSESSED with the Beastie Boys! #Intergalactic

I have five children (but lost my eldest to suicide 13 years ago). #AJBettsLives

Twenty-one years ago, I filed the paperwork to own my own business. Today, I am a shareholder and CEO of Wink, Inc., an independent market research firm that tracks life insurance and annuity products, their features, rates, sales, marketing and more. #TakingOverTheCompetitiveIntelWorld

I am also the CEO of an insurance consulting firm, Moore Market Intelligence. #TooLegitToQuit

AND- I am the CEO of a real estate investment firm. (The Hottest Man Alive and I fix-up distressed properties, and then rent them out). #CashFlowBaby

I am the Chief Research Officer of the SAFE The Society of Annuity Facts and Education (I like to say SAFE means “Simplifying Annuities For Everyone”). #UnfundedNonProfit

I volunteer with The American College of Financial Services, to keep stakeholders aware of important developments with life insurance and annuities. #HeartOfAVolunteer

My first job in the life insurance/annuity profession was working in telephone customer service (helping a TON of orphaned policyholders with underfunded UL and “vanishing premium” whole life). #ToughConversations

I actively participate in the rule-making process for the life insurance profession. #TooSoonToDiscussAG49

I helped to change the law, so that today gay men can donate their blood, organs and tissues. #AJWasBulliedForBeingGay

I lost a son, and had another, in less than a nine month period, 17 years apart. #MiracleBabyNumberOne

I live with my Italian Greyhound, PicklePants, and two miniature dachshunds that belong to my youngest two. #PepperWinklePassed

I am the author of three books. #WhyIBoughtIndexedAnnuitiesForProspects

I have a tattoo suit underneath my business suit. #MakesForInterestingConversations

I was a single mom with three kids when I started my own business, after having my position in the home office eliminated. #WhenADoorClosesAWindowOpens

I live with severe anxiety. #NormalizeMentalHealthIssues

I AM life insurance. #IAmLifeInsurance

#Storytelling #IntelRockstar

-sjm