North Carolina court finally sets sentencing date for Greg Lindberg
April 30, 2026 by Jamie Johnson
Wink’s Moore on the Market: Forgive my stream of consciousness here.
So Greg Lindberg, a la Colorado Bankers Life, jumped into the life insurance startup game in 06/27/2019.
This is about nine years after I first began seeing PE-backed insurance companies entering the annuity space; focused on gaining traction with an aggressive MYGA rate, and thereafter pivoting to indexed annuity sales.
Since this time, however, I have met more than two dozen professionals that have told me they are starting an annuity company that sells indexed annuities.
The article below is specifically about a purported crook who took advantage of the contract holders at Colorado Bankers Life. I recognize that this situation is more about a bad actor, than it is a financially-troubled insurer.
That said, John Hilton‘s article makes no mistake about it-
“Investigators say Lindberg diverted vast sums of money from his North Carolina-based insurance companies to fund a lavish lifestyle and personal business interests.”
Do you think this is the end goal for these men I’m meeting with, who want to enter the space so aggressively?
I’m not saying that these entrepreneurs will rip anyone off. I am just pondering whether their motivation for entering this space is lavish lifestyle-attainment, or a long term investment, built on unilateral contracts…
What say you?
And oh yeah- Lindberg will be sentenced soon. -sjm
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Billionaire financier Greg Lindberg is scheduled for sentencing next month, potentially marking the end of a ten-year legal drama that dismantled his insurance empire.
North Carolina District Judge Max O. Cogburn set a hearing for 9:30 a.m. on May 26. Lindberg faces a long prison sentence on both his 2024 bribery conviction and his separate guilty plea for orchestrating a $2 billion financial fraud. Read at INN
