Living benefits: A better way to position life insurance
May 14, 2026 by David Paul
For years, life insurance conversations in our industry followed a familiar pattern. They centered on protection, legacy and eventually the death benefit.
That approach made sense at the time, but it also created distance. The value was clear, yet it often felt abstract, like something to handle later instead of something tied to decisions being made right now.
Originally Posted at InsuranceNewsNet on May 11 ,2026 by David Paul.
Categories: Industry Articles
