Spin to win: How this life insurance company turns healthy habits into a game
May 26, 2026 by Allison Aubrey
Many people wake up intending to eat well and exercise. But then the day gets away from them. Feel familiar? Now, one life insurance company is betting that gift cards, prize wheels and fitness streaks can help close that gap.
The Vitality program from life insurance company John Hancock rewards policyholders with points for healthy behaviors such as going to the gym, buying healthy foods, tracking sleep, getting preventive screenings and check-ups. Points translate into tangible perks such as discounts on a new smartwatch, Amazon or Starbucks gift cards, hotel deals, savings at retail stores and discounts when purchasing fruits and vegetables.
Originally Posted at NPR on May 25, 2026 by Allison Aubrey.
Categories: Industry Articles
