The case for DTC/agent hybridization
May 6, 2026 by Chris Taylor
Life and annuity carrier executives are concerned about a critical issue – the increasing cost of customer acquisition, driven in part by the commission structure of products sold through third-party distribution. A heavy reliance on TPD is unavoidable – career agency/captive agent models have continued to lose overall market share. And the DTC channel has not reached a level of maturity to achieve a significant premium for most carriers.
Originally Posted at InsuranceNewsNet on May 4, 2026 by Chris Taylor.
Categories: Industry Articles
