Gen Z Viewpoint Survey – Unlocking the Insurance Market
June 30, 2026 by Ruth Potter
One of the recent surveys released by the Life & Health U.S. Research Center was a collaborative effort with the University of Southern Maine’s Dana Kerr, Associate Professor and MEMIC John T. Leonard Chair in Risk Management & Insurance. Surveying more than 300 people aged 18 to 24‑years-old, they provided their perceptions of the insurance industry by sector and as a career and opinions about insurance as a product and possible field of study. The questions captured sociodemographic information and previous exposure to the insurance industry.
Originally Posted at Gen Re on June 18, 2026 by Ruth Potter.
Categories: Industry Articles
