Insurers urged to temper expectations with AI pilots
June 3, 2026 by Rayne Morgan
While an increasingly popular narrative suggests most artificial intelligence pilots undertaken by companies fail, one insurance industry expert said failure is relative and insurers should temper their expectations accordingly.
A 2025 Massachusetts Institute of Technology study found that around 95% of AI pilots fail to demonstrate measurable return on investment. That study exploded in public discourse, making the rounds on business sites and circles and driving further debate about the adoption of AI, which has already been notably lagging in the insurance space.