NAIC regulators continue pushing for annuity illustration updates
June 10, 2026 by John Hilton
Wink’s Moore on the Market: Truer words have never been spoken-
“Joshua B. (Blakey) said illustrations that function as sales tools create incentives for insurers to show increasingly optimistic crediting rates.”
“I feel like the more that these are used as sales tools, the more incentive there is to show higher and higher crediting, regardless of the product type, if you’re trying to differentiate yourself from competitors,” he said. “So, I like the idea of trying to make them more informational and educational than a sales tool.”
And the annuity illustration issues linger… -sjm
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State insurance regulators are seeking to reopen a key annuity illustration model regulation as they consider a significant overhaul of how illustrations are used in the sales process.
The National Association of Insurance Commissioners’ Annuity Illustration Working Group held conference calls last week and this week in an attempt to forge a consensus path forward on the polarizing issue of illustrations.
