It could be a game-changer.
July 10, 2026 by Sheryl J. Moore
Most of you know that I lost my oldest child, and (then) only son, to suicide nearly 13 years ago.
Last week, I revealed that about a month or so ago, my home was transformed to accommodate my dying mother-in-law’s needs, while she was in hospice; sadly, she passed away on July 9th.
It is with these things in my heart that I am giving props to my friend Andrew DeMarco at Transamerica.
See: Empathy Brings Family Support Services to New Transamerica Policies
Thank you, Andrew. I think you are on to something positive and it could be a game-changer.
COULD TRANSAMERICA UNLOCK THE SECRET TO GETTING THE CHILDREN OF THE INSURED TO BECOME AN AGENT’S NEXT CLIENT?
It could be.
Why do I think that may be a possibility?
Transamerica is partnering with Empathy to support Transamerica policyholders, beneficiaries, and agents with the following:
“1. Empathy LifeVault: A powerful planning and legacy platform to help policyholders organize essential documents, draft important directives, store information securely, and prepare their estates long before a claim is ever filed.
2. Empathy Loss Support: A comprehensive support platform to help families and individuals with the emotional burdens and every logistical task that comes with loss, including funeral planning, claims, account management, the probate process, and ongoing guidance from Empathy’s Care Team.
3. Empathy Connect: A unified engagement platform to enable care for individual families at scale, while enabling agents to stay organized, informed, and prepared to support clients through life’s most critical transitions. It connects insurance companies like Transamerica to Empathy’s user-facing products when people need them most.”
Increasingly, we are seeing insurance companies launching these lifestyle programs that support their products (think Hancock’s Vitality). I have heard that these programs have had a positive effect thus far.
That said, I am not in the field. What do you all think? Could this help to make your life insurance business more “sticky?” Is Trans on to something? -sjm
