The Insurance Barometer Study: What Consumers Want and Need from Life Insurance
July 22, 2026 by NAIFA
Understanding what consumers expect from life insurance can help financial professionals create more meaningful conversations and better connect clients with solutions that meet their needs. The latest Insurance Barometer Study offers valuable insights into consumer attitudes toward life insurance, including the growing demand for education, customization and professional guidance.
Originally Posted at Advisor Today on Jul 20, 2026 by NAIFA.
Categories: Industry Articles
