Immediate Care Plan: A new solution for funding LTC
August 12, 2026 by Susan Rupe
When a consumer buys a traditional long-term care product, they’re buying “a fire extinguisher for a fire that’s going to happen 30 or 40 years from now,” said Tyler Maddox, owner of Vitannis Care Funding in Greenville, S.C.
But when someone enters long-term care, “they have a fire that needs to be put out right now, and we have a fire extinguisher for that,” he said.
Originally Posted at InsuranceNewsNet on Jul 29, 2026 by Susan Rupe.
Categories: Industry Articles
