We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (17,774)
  • Industry Conferences (3)
  • Industry Job Openings (3)
  • Moore on the Market (207)
  • Negative Media (139)
  • Positive Media (73)
  • Sheryl's Articles (656)
  • Wink's Articles (265)
  • Wink's Inside Story (238)
  • Wink's Press Releases (99)
  • Blog Archives

  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • May 2008
  • February 2008
  • August 2006
  • Let the Social Networking Games Begin

    April 4, 2012 by Sheryl J. Moore

    Good morning everyone!

     

    It is another one of those sleepless nights for me, here in the indexed annuity capital of the world. ​

     

    Before I get into my rant here, I just want to let it be known that I am just as competitive as the next gal/guy out there. Probably more so (after all, competitive intelligence IS what I do for a living!) That being the case, know that I am guilty of the following to some small degree; certainly less than a few other contributors. However, the ‘Social Media Games’ of ProducersWeb have become downright laughable as of late, if you ask me.

     

    Even as I sit here, blogging at 1:40 am because I am not tired in the least, I wear a pajama shirt that reads “GUILTY.” I will admit it. I am a serious slave to social media. I CRAVE information and am DESPERATE for others’ perspective of situations. These opportunities are the source of all of my knowledge regarding the insurance realm. That being said, what better way to “feed my need,” than to hit the pages of ProducersWeb to exchange ideas with my fellow insurance industry professionals?

     

    HOWEVER…there is some downright silly drama going on in the halls of PW as-of-late. Nearly all of it is driven by individuals with a quest to become the #1 top-ranked ‘POINTS LEADER’ on ProducersWeb.com. Let me illuminate you all as to the major offenses that have become prevalent in our favorite online insurance blog community in recent months:

     

    1. SERIAL LIKERS- right at the top, in the #1 spot (how ironically appropriate) is the type of individual who likes nearly EVERY SINGLE STINKING CONTRIBUTION on the website. Don’t become a “serial liker,” you’ll only prove that you are the ‘points leader’ at liking, as opposed to being a ‘points leader’ in life insurance sales or a professional on any other specific subject. Realistically, as the subject of your serial liking, I don’t feel that you like my content at all when you have ‘liked’ every single thing that I have posted. If you did, you would be the President of my fan club by now… [NOTE: SERIAL LIKERS are distant cousins of SERIAL FOLLOWERS (self-explanatory) and related by marriage to HIT-AND-RUN COMMENTERS (see below)].

     

    1. HIT-AND-RUN COMMENTERS- you know who they are, the folks that comment nothing more than “Thanks!” Or, how about the incredibly thought-provoking comment of, “Thanks for the read, [name here!]” Thanks for the read? Seriously? If you need a good read, I can give you a tip on where you can find some specimen life insurance policies; I assure you that it will help in your sales efforts. Seriously. Hey- I get that you’re busy. We’re all busy. However, if you don’t have anything sincere, thoughtful, or valuable to contribute; here’s a suggestion- keep it to yourself. Otherwise, the contributor that you are commenting to is likely to feel that your comments are disingenious, and I KNOW that you don’t want people to think you are commenting, just to get more points on PW! *wink, wink*

     

    1. DUALING BLOGGOS- earnestly, I couldn’t think of anything more snappy to call this one. I hope you don’t detest it. The third most heinous offense on PW these days is contributors holing-up like the Hatfields and the McCoys, in their efforts to beat one another to the #1 ‘points leader’ spot. Guy #1 writes an article on this, and guy #2 writes an article on a related issue. Guy #1 comments on a blog and guy #2 happens to comment on the same blog. In a furor, guy #1 decides to begin name-calling, pointing fingers, and raising more drama than Nikki and Victor on “Young and the Restless.” Meanwhile, guy #2 is oblivious, and just happens to have similar interests as guy #2. Look- this is the INSURANCE industry…we’re a little incestuous? The best piece of advice that I received in my first week in this industry was, “Never burn bridges. When it comes to the insurance industry, that guy you p*ssed off will likely be your client at your next job in this biz.” How true that is (and never more so than in Des Moines, Iowa!). So, Hatfield- why don’t you do McCoy and the rest of us a favor: chill out! As long as McCoy is offering-up genuine, heart-felt comments of substance, you have no reason to accuse him going all “Hand that Rocks the Cradle” or “Single White Female” on you. If all else fails in your efforts to cool off, just remember that imitation is the finest form of flattery and this is a smaller world (the insurance biz), than you give it credit for. (The insurance industry is just ONE of many in the U.S. and life/health/annuities is just one type of license within that industry. The PW website has a limited number of registered users and there are relatively few of us that are serious social networkers.) Raising Cain over simple similarities just makes you look like a five-year-old that goes to kindergarten in the day and sells insurance at night.

     

    1. SUBTLE SUBSTANCE POSTS- not alot of explanation needed here…If your most recent post is about that note that has been on your monitor for five months, reminding you to “smile,” suddenly coming-up MIA- you are guilty. Do you think that myself or my respected PW community members really care abouit your five word dialogue to yourself regarding your Dale Carnegie scoop? (Tip: likely not) WE ARE HERE TO LEARN, TO ENGAGE, AND TO SHARE MEANINGFUL IDEAS! If all you care about is raising awareness of your “Points for Posts” campaign, I have a hot tip for you- WE GOT THE MEMO! Share if you will, but if there is zero chance that no one other than you cares, we are going to see your naked agenda.

     

    1. CHOCK FULL-O-WONTON FOLLOWERS- seriously. I do not know how you got one million people to follow you, when you are only following one person in return, but it is highly suspect. Is it any coincidence that YOU are only following yourself, and yet droves of unknown contributors seem to enjoy EVERYTHING that you do on this website? (I will give you a hint: it starts with “N” and ends with “OH!”) Gaining legitimate followers is a genuine sign that someone appreciates your perspective and/or contributions. Tarnishing this baseline principal of social networking shows that you have no respect for it. Don’t make-up imaginary friends to boost your number on ProducersWeb.com. If you do, they may become the only friends you have. (Not a threat; this one’s a promise.)

     

    While I hope that this message is received by my fellow guilty contributors with a smile, I must admit that there “is a little truth in every joke.” Come on everyone! We are insurance professionals! Why play a GAME, just to get the top ranking on a website (I mean sure, ProducersWeb is pretty freaking awesome; however…). Doesn’t all of this sound a little like a scene from the movie “Mean Girls?!?” We are not in junior high, and we are certainly too mature for junior high games (I think I speak for most of us in this regard, anyhow).

     

    What does that #1 spot mean if you cheated to get there? Will you really have the satisfaction of knowing that you EARNED your position as an expert in this field. Or, will everyone (including yourself) be aware that it was all just a game? How does it feel to be ‘numero uno,’ when EVERYONE knows that you were less than honest in your efforts to get there? If it were I that used cheating as a means to an end, I imagine I would bail in Edgar Allen Poe-fashion circa “The Tell Tale Heart.” Loudly, I would publicly decry my methodical means to work the PW system, “I EARNED A MILLION POINTS BY SERIAL LIKING” I would scream…

     

    Alas! You’ll hear no such screaming from me. Admittedly, I am gunnin’ for that #1 spot, just like the next guy. However, I respect the pages of ProducersWeb, and I value the things that I have learned from sincere members of this community. For you others, I think it is best you quit the ‘Social Media Games.’ It is getting to the point where all of us see right through it, but you are the only one/ones that do/does not.

     

    Happy social networking!!! Sjm

     

    Sheryl Moore is President and CEO of Moore Market Intelligence, an indexed product resources in Des Moines, Iowa. She has over a decade of experience working with indexed products and provides competitive intelligence, market research, product development, consulting services and insight to select financial services companies. She may be reached at sjm@indexedrockstar.com.

     

     

    Originally posted to the now-defunct site, ProducersWeb

    currency