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  • Life Insurnace with living benefits and extended care protection

    {November 22nd, 2022} by Kelly Augspurger

    Sheryl J. Moore and Kelly Augspurger in this episode of Steadfast Care Planning podcast

    With New Hire, Pacific Life Sends ‘Strong Signal’ About Tech Strategy

    {November 22nd, 2022} by Aaron Smith

    Sheryl Moore, CEO of Moore Market Intelligence and publisher of Wink’s Sales & Market Report, said Pacific Life offers multi-year guaranteed fixed-rate annuities with rates that she described as “pretty competitive, relative to their peers.” She said she expects Pacific Life will eventually sell structured annuities, and it remains one of the top three sellers for indexed universal […]

    Athene Just Rocketed Into the Top Three for U.S. Annuity Sales

    {November 22nd, 2022} by Cyril Tuohy

    “Athene has been aggressive in their pursuit of competitive multiyear guaranteed annuity rates during the quarter,” Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, said in an email. Click HERE to read the full story via Life Annuity Specialist

    Fixed Annuities on a Tear in 2022

    {November 15th, 2022} by Brian Anderson

    Fixed annuities are having a moment, and they can thank rising interest rates for it. In a LinkedIn post today, Sheryl Moore, founder, creator and CEO of Wink, Inc., and Moore Market Intelligence, had a compelling chart culled from her WinkIntel’s AnnuitySpecs tool that offered a simple explanation. From her post: Here’s why annuity sales are on the […]

    ‘Quick fix’ concept for IUL illustrations advanced, with some dissent

    {November 15th, 2022} by John Hilton

    A state insurance regulator subgroup came up with a “quick fix” Wednesday to address faulty illustration problems within the Actuarial Guideline 49-A. Sort of. Members of the Indexed Universal Life Illustration subgroup ended a conference call with a nonbinding “straw poll” vote that favored a fix put forth by Securian Financial and Penn Mutual Life […]

    The Highest Rate is King

    {November 15th, 2022} by Sheryl J. Moore

    Over the past few years, the annuity industry has begun seeing a new trend that has seismically shifted the dynamic of annuity sales. Startups are getting into the indexed annuity market by first developing a multi-year guaranteed annuity (MYGA) with an aggressive credited rate, gaining distribution, and then transferring their focus over to indexed annuities. […]

    AmeriLife acquiring TruChoice to create ‘a force to be reckoned with’

    {November 8th, 2022} by John Hilton

    Sheryl Moore is founder and CEO of Moore Market Intelligence. The TruChoice acquisition is a major boost for AmeriLife, she said this morning. “Two of the biggest marketing organizations in life insurance just formed a force to be reckoned with,” she said. “It will be interesting to see how many FMOs are left standing when […]

    One Product From Life Insurers That’s Selling Itself Right Now

    {November 8th, 2022} by Cyril Tuohy

    “Consumers are flocking to fixed and indexed annuities because the yields on certificates of deposit are still abysmal,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. “I have multi-year guaranteed annuities that are crediting 4.90% annually, for three years,” she added. “Why would anyone lock into a five-year CD at […]

    Sales of These Life and Annuity Products Could Surge Next Year

    {October 31st, 2022} by Warren S. Hersch

    Wink CEO Sheryl Moore anticipates that annuity sales will increase by double digits next year. A key driver for fixed-rate annuities, she noted, is the large “spread,” or difference between rates paid on certificates of deposit and the higher yields offered on annuities. Click HERE to read the full story via Life Annuity Specialist  

    State regulator group previews possible ‘quick fix’ to IUL illustration issue

    {October 17th, 2022} by John Hilton

    For now, the group is accepting comments for three weeks on the following three concepts to fix AG 49-A: Bobby Samuelson noted that his proposal actually encompasses the thoughts expressed by several letter writers. Samuelson authored a pair of letters with fellow product intelligence analyst Sheryl Moore. They favor removing the lookback option from calculations. Their letter […]

    The BEST long term care policy is the one that is inforce when you need it!

    {October 17th, 2022} by Steadfast Insurance Agency

    Which LTC Solution is Best? Sheryl J. Moore and I chatted about this topic. Check it out.

    16 Ways To Keep A Seasonal Business Financially Healthy Year-Round

    {October 4th, 2022} by Forbes Finance Council

    5. Leverage A Line Of Credit Seasonal businesses can use a line of credit during leaner times, if necessary. This allows you to continue paying expenses while revenue is not as plentiful. Then, when revenue is back up, pay down the line of credit. The line of credit works as a great tool when smoothing […]

    Reliable and Relevant: Reprint #LIAM

    {September 26th, 2022} by Sheryl J. Moore

    I will never forget the day when Grandfather came home with tears in his eyes, talking about his client who had died unexpectedly. You see, this client’s wife had just held my grandfather’s hand for hours, as people came through a funeral home, paying their last respects to her husband. She repeatedly thanked him, looking […]

    The Inconceivable Life Lesson: REPRINT #LIAM

    {September 26th, 2022} by Sheryl J. Moore

    He was not yet four years old when my manager in the home office sat me down and suggested that I purchase life insurance for my oldest child, my only son, AJ. It seemed strange to me to consider his death. Why would I want to purchase life insurance on my child? I would predecease him. This […]

    DROPPING SOME KNOWLEDGE ON UNIVERSAL LIFE PRODUCTS: REPRINT #LIAM

    {September 26th, 2022} by Sheryl J. Moore

    Recently, one of the largest Field Marketing Organizations (FMOs) in the country asked for Wink’s help with a big premium financing case. While preparing to run illustrations for the study, our team reviewed the list of products that the FMO wanted to include. I was shocked to see that while all of the products were […]

    Insurance industry pushes ‘quick fix’ for IUL illustration issues

    {September 20th, 2022} by John Hilton

    For example, some IUL fixed interest bonuses can generate illustrated income more than 60% higher than a Benchmark Index Account [such as the S&P 500], wrote Sheryl Moore and Bobby Samuelson, who are competing product intelligence analysts. The pair co-authored a pair of comment letters. “This is, in our view, entirely inconsistent with the intent […]

    FUNDING UNIVERSAL LIFE INSURANCE AT TARGET? YOU’RE MISSING THE POINT: REPRINT #LIAM

    {September 20th, 2022} by Sheryl J. Moore

    The following article is a reprint, originally written July 15, 2013 by Sheryl J. Moore: Throughout the past [20] years of working with universal life (UL) products, one comment in particular has been overheard far too often: “…fund this UL at [X percent] over target.” This comment is especially popular in the indexed life market, […]

    We Need Help Growing Life Insurance Distribution: REPRINT #LIAM

    {September 20th, 2022} by Sheryl J. Moore

    Originally posted February 5, 2011 by Sheryl J. Moore Most of you know that I am passionate about indexed life insurance and indexed annuities. However, I am passionate about insurance products in general. In fact, one of the things that I am MOST passionate about is growing our distribution! Not so long ago, life insurance […]

    Death Benefit Claim Fail #LIAM Reprint

    {September 20th, 2022} by Sheryl J. Moore

      As the nation’s top expert on life insurance and annuity products, I have spent a great deal of my time over the last couple of decades pouring-over specimen contracts and prospectuses. It’s what I do. It’s why I’m the life of the party.   Given that, I am going to admit to you one […]

    THE BASICS ON INDEXED UNIVERSAL LIFE: Reprint for #LIAM

    {September 13th, 2022} by Sheryl J. Moore

    February 7, 2011 It has been nearly thirty years since consumers were first offered the benefits of Universal Life (UL) and with UL came flexibility in premium payments, death benefit options, coverage amounts, and all sorts of other things that they never dreamed of. UL was the beginning of a whole new world of product […]

    BUY TERM AND “INVEST” THE REST WITH INDEXED UNIVERSAL LIFE: Reprint #LIAM

    {September 13th, 2022} by Sheryl J. Moore

    For as long as I’ve been handling my own finances, I’ve been hearing that people should “buy term and invest the difference.” I have never really taken stock in the concept. I mean, I am a financial services professional that cut her teeth on whole life, but who would adopt this theory centered around buying […]

    I Give a Damn About Life Insurance – You Should Too! #LIAM Reprint

    {September 13th, 2022} by Sheryl J. Moore

    Starting out in the insurance industry 20 years ago, there was one thing that I learned quickly and that was life insurance was a necessity. Life insurance guards against the risk of dying unexpectedly. And let’s face it – we’re all going to die. For that reason alone, I thought that I should purchase life […]

    Buyers Opt for Annuities Linking to Special Indexes at Record Pace

    {September 13th, 2022} by Cyril Tuohy

    The indexes were available on 49.8% of all indexed annuities sold in the April through June period, the highest percentage ever, according to Wink’s Sales & Market Report. The S&P 500 Index was an option on 38.4% of the products sold. “This is the first time that category’s allocations have surpassed the S&P 500 allocations,” said Sheryl […]

    The New Kings of Annuity Distribution May Come as a Surprise

    {September 7th, 2022} by Cyril Tuohy

    “For the first time, banks sold more annuities than any distribution channel,” Sheryl Moore, CEO of Wink and Moore Market Intelligence, said in a news release.   Click HERE to read the full story via Life Annuity Specialist Click HERE to read Sheryl Moore’s full statement.    View the Wink’s Sales & Market Report Press Release, Click HERE and […]

    Higher Rates Fuel Q2 Multi-Year Guaranteed Annuity Sales: Wink

    {September 7th, 2022} by Allison Bell

    Higher interest rates and client concerns about stock market volatility pushed sales of multi-year guaranteed annuities (or MYGA contracts) up hard in the second quarter. U.S. MYGA contract sales increased 82% between the second quarter of 2021 and the latest quarter, to $26 billion, according to new annuity issuer sales survey data from Wink. Click […]

    The Life Insurance Distributor That Can’t Stop Buying Other Firms

    {August 31st, 2022} by Aaron Smith

    Sheryl Moore, CEO of market research firm Wink, said she thinks Integrity wants to become a “preeminent distributor” of annuities, life insurance, and medical supplement and long-term-care products. Click HERE to read the full story via Life Annuity Specialist

    “Secret weapon” to running multiple businesses

    {August 31st, 2022} by Kelly Augspurger

      Kelly Augspurger and Sheryl J. Moore chatted about business and their personal lives. Click HERE to listen in and learn what Sheryl’s “secret weapon” is and how she manages to run multiple businesses successfully.  

    Task force weighs ‘limited’ revision of life insurance illustrations model

    {August 23rd, 2022} by John Hilton

    It “would be HUGE” if regulators reopened the illustrations model, wrote Sheryl Moore, president and CEO of Moore Market Intelligence and Wink, Inc., in an email. Indexed life insurance wasn’t available yet when #582 was finalized, she noted. Click HERE to read the full story via INN

    State Regulators Are Open to Broader Review of Product Illustrations

    {August 22nd, 2022} by Cyril Tuohy

    Industry analysts like Sheryl Moore, CEO of Wink, and Bobby Samuelson, executive editor of The Life Product Review, have decried the illustration “gamesmanship” used to get around AG 49-A. Click HERE to read the full story via Life Annuity Specialist

    Annuity Buyers Lose Some Appetite for Battered Special Indexes

    {August 16th, 2022} by Cyril Tuohy

    “The down market affects all indices, not just hybrids,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. “The bad news is that some people are earning zero. The good news is that when the market recovers, those owning indexed annuities are going to have some fantastic opportunities for gains.” Click HERE to read the […]

    The Mystery of Why a Startup Bought a Small Seller of Burial Insurance

    {August 9th, 2022} by Cyril Tuohy

    Sheryl Moore, CEO of Wink, said Everly’s move appears to be a strategic decision to acquire a company that is successful for final expense policies, then distribute that product straight to consumers. “Final expense life insurance products are fairly transactional, so it would be an ideal product line for online distributing,” she added. Moore said […]

    Product experts: Regulators need to end ‘gamesmanship’ of IUL illustrations

    {August 2nd, 2022} by John Hilton

    Sheryl Moore of Moore Market Intelligence and Bobby Samuelson of The Life Product Review took the unusual step of co-authoring a comment letter on Actuarial Guideline 49-A. The pair are competitors in the product intelligence field. Click HERE to read the full story via INN

    Critics, Carriers Weigh in on Fractious Debate Over Indexed Life Illustrations

    {August 2nd, 2022} by Aaron Smith

    “I believe that a hard cap should be applied, with a range of returns that fluctuate on an outside benchmark, which is a barometer for prevailing interest rates,” said Sheryl Moore, CEO of market research firm Wink, in an email. Moore and Bobby Samuelson, president of Life Innovators and executive editor of The Life Product Review, and also five life insurers, submitted […]

    Why Insurers Should Take a Closer Look at the Integrity-Annexus Deal

    {August 2nd, 2022} by Cyril Tuohy

    “This deal could potentially open up new deals for product development for Integrity,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, “If Integrity plans to open up the proprietary Annexus Group products to their existing distribution, it could mean more sales for insurance companies.” Click HERE to read the full story via […]

    Index-Linked Variable Annuities Enter a New Stage of Differentiation

    {August 2nd, 2022} by Cyril Tuohy

    “Structured annuities are coming into their own,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. “They are maturing, and innovating just as we would expect of a product that is a decade old.” Click HERE to read the full story via Life Annuity Specialist

    The Evolution of the Index with Sheryl Moore

    {July 19th, 2022} by John Hilton

    An explosion in the growth of proprietary indices and indexed products continues. But regulators are circling. What will the next generation of indexed products look like? Indexed products are popular, offering apparent upside and little downside. But regulators are wary. The growth of proprietary indices has critics claiming consumers are confused and misled by rosy […]

    A MYGA? Fixed-Indexed Annuity? New Product Straddles Categories.

    {July 12th, 2022} by Cyril Tuohy

    Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, said Ibexis’ MYGA Plus is employing the same kind of “performance triggered strategy” that has been used on indexed annuities for decades. A rise in the index simply triggers a higher payout on the product. “Ibexis is just guaranteeing the declared rate for a period […]

    Making Advisors’ Lives Easier Is New Way Into $9.3T Market

    {July 12th, 2022} by Cyril Tuohy

    “These outsourced insurance desks are erupting because of the new registered investment advisor distribution that has come into the annuity space since the initial discussions of the best interest standard,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. Moore said just 1.2% of the $59.7 billion first quarter annuity sales were coming through […]

    Kings of the Hill

    {July 6th, 2022} by John Hilton

    When Sheryl Moore started her market research company 17 years ago, there were exactly a dozen indexes on which one could earn interest from an indexed annuity product. Today, there are at least 150 different indexes being tracked by Wink Inc. and Moore, president and CEO of the company. Ninety-four percent of them are hybrid […]

    ‘Crazy’ evolution of life, annuity indexes draws scrutiny, says expert

    {July 6th, 2022} by John Hilton

    Indexed products are driving the life insurance sales train, a leading market expert said this week, but dark clouds are lurking. For one, regulators are likely to take another look at a regulation dealing with indexed life illustrations, said Sheryl Moore, president and CEO of Moore Market Intelligence. Likewise, lawsuit activity is up, targeting a […]

    Indexes must evolve with inflation, rising rates, says NAFA panel

    {July 6th, 2022} by John Hilton

    Many popular indexes supporting annuities and life insurance today might not work as well in a recessionary, high-inflation, and rising interest rate environment.   Click HERE to read the full story via INN     …………………………………………………………   Industry veteran Sheryl Moore noted the growth of indexes during a recent Wink, Inc. webinar. When Moore started Wink, a […]

    Buyers Seeking Income Are Turning More Often to Buffered Annuities

    {July 6th, 2022} by Cyril Tuohy

    Six structured annuities offer guaranteed lifetime withdrawal benefits, said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. “This is a relatively new market, so any growth is going to look significant,” she said in an email. Click HERE to read the full story via Life Annuity Specialist

    Put your thinking cap on: Innovation in annuity products

    {June 29th, 2022} by Sheryl Moore

    Unlike life insurance product development, the annuity market always seems to have something going on. New features and different riders come and go. The array of available options seems to be endless. Here, we lay out some of the industry trends in annuity product development. Read Annuity Trends page 30 in NAILBA’s ID Trends, CLICK […]

    Reprint: How to Change the Narrative Around Annuities: #AnnuityAwarenessMonth

    {June 29th, 2022} by Sheryl J. Moore

    June is Annuity Awareness Month, which is basically like a big, nerdy party for an annuity evangelist like me. This is primarily because I get to be on stage more often, do more webinars and Zooms than is typical. Heck, a few years ago, I even had the opportunity to work with my former Governor […]

    Reprint: Wink’s Annuity Quick Reference by Sheryl J. Moore #AnnuityAwarenessMonth

    {June 29th, 2022} by Sheryl J. Moore

    Originally posted on March 1, 2022 “I do not endorse any company/product. It’s not that I want people to buy annuities; I just want them to have credible information about them so that they can make a decision about if they are right for them.” Wink’s CEO, Sheryl J. Moore   Click to view Wink’s […]

    Reprint: A SOURCE OF HEADACHES: “SOURCE OF FUNDS” #AnnuityAwarenessMonth

    {June 29th, 2022} by Sheryl J. Moore

    A SOURCE OF HEADACHES: “SOURCE OF FUNDS” July 16, 2013 by Sheryl J. Moore One of today’s most widely-miscommunicated issues is the fixed annuity market’s “Source of Funds” matter. The issue? It’s figuring out where the prospective purchaser of a fixed or indexed annuity is getting his or her money from, so they can use […]

    The Evolution of the Index with Sheryl Moore

    {June 29th, 2022} by John Hilton

    [Upcoming Webinar — July 13, 2022] An explosion in the growth of proprietary indices and indexed products continues. But regulators are circling. What will the next generation of indexed products look like? Indexed products are popular, offering apparent upside and little downside. But regulators are wary. The growth of proprietary indices has critics claiming consumers are […]

    Annuity Quick Reference Guide

    {June 22nd, 2022} by Sheryl J. Moore

    Many have never heard of annuities. Perhaps the easiest way to grasp the concept of annuities is to first discuss life insurance products. Life insurance is a contract that pays a benefit in the event you die unexpectedly. In turn, annuities are a contract that pay a benefit in the event you live too long. […]

    Indexes must evolve with inflation, rising rates, says NAFA panel

    {June 22nd, 2022} by John Hilton

    Industry veteran Sheryl Moore noted the growth of indexes during a recent Wink, Inc. webinar. When Moore started Wink, an industry intelligence firm, 17 years ago there were a dozen indexes. Today, there are at least 150 different indexes, many of them proprietary indexes developed by major carriers. Click HERE to read the full story via […]

    I GIVE A DAMN ABOUT ANNUITIES – YOU SHOULD TOO! Reprint #AnnuityAwarenessMonth

    {June 21st, 2022} by Sheryl J. Moore

    I GIVE A DAMN ABOUT ANNUITIES – YOU SHOULD TOO May 19, 2015 by Sheryl J. Moore WHY PEOPLE NEED ANNUITIES I recall well my entrance into the life insurance market. Nearly 20 years ago, I was a single mother with three babies in diapers; wondering what career I could hold in Des Moines, Iowa […]

    REPRINT: FMO Q&A #AnnuityAwarenessMonth

    {June 21st, 2022} by Sheryl J. Moore

    Originally published October 2019 Over the past couple of decades, I have had the pleasure of working with hundreds of FMOs. These distributors drive innovation in product development, have the ability to command sales, and help the independent agent in their quest to best serve their clients.   I am not just the lady that […]

    REPRINT: DON’T ASSUME PROSPECTS KNOW ANNUITIES, #AnnuityAwarenessMonth

    {June 21st, 2022} by Sheryl J. Moore

    DON’T ASSUME PROSPECTS KNOW ANNUITIES April 21, 2013 by Sheryl J. Moore By Sheryl J. Moore, President and CEO of Moore Market Intelligence, an indexed product resource in Des Moines, IA.   I was speaking to a health insurance agent today who was looking for information on life insurance and annuities. He was genuinely interested […]

    Fixed Indexed Annuities: What’s Changed (or Not) in Ten Years

    {June 13th, 2022} by Kerry Pechter and Sheryl Moore

    Every year, Wink CEO Sheryl Moore and RIJ analyze a segment of the annuity industry using Wink’s proprietary data. This year, we examine FIA sales since 2011: The era of private equity in the annuity business. Ten years ago, sales of fixed indexed annuities (FIAs) were largely confined to the life/annuity industry’s ‘Wild West’ territory. […]

    REPRINT: Need an Rx for retirement? The doctor is in. #AnnuityAwarenessMonth

    {June 13th, 2022} by Sheryl J. Moore

    It took me a long time to get my “doctorate in lifetime income.” The journey commenced once I reviewed my retirement account statement after the dot-com bubble burst. I felt absolutely nauseous. Losing money did not sit well with my stomach. If a 401(k) had caused me to retch so violently, what retirement product could […]

    The Annuity Model is Broken: Reprint #AnnuityAwarenessMonth

    {June 13th, 2022} by Sheryl J. Moore

    Do you remember the last time that you watched CNN, CNBC, “Shark Tank,” “The Profit,” or even the market update segment of the news? While viewing this programming, have you ever seen commercials for financial services products? I know that I have. I recall commercials for mutual funds and securities. Once in a great while, I have […]

    REPRINT: Unknowingly Sticking It To Your Annuity Clients? #AnnuityAwarenessMonth

    {June 13th, 2022} by Sheryl J. Moore

    Posted By: Editor On 8/3/2011 11:00:00 AM By Sheryl Moore AnnuityNews Are you sticking it to your clients? You might be and not even know it. The key to illuminating whether you are unknowingly putting your life insurance and annuity clients in a bad position with the products that you sell them is to identify […]

    Indexed Life Sales Climb in First Quarter as Fixed Universal Slumps

    {June 7th, 2022} by Cyril Tuohy

    Sales of indexed universal life insurance jumped 18% in the first quarter from a year earlier to $629.9 million, according to Wink’s Sales & Market Report. Reasons for the product’s robust gains had more to do with an unusually weak first quarter in 2021 than with any sudden leap in demand, according to Sheryl Moore, CEO of […]

    Traditional universal life is withering on the vine, says Wink CEO

    {June 7th, 2022} by John Hilton

    As traditional universal life insurance sales continue to plummet thanks to low interest rates and carriers exiting the business, “it is heartbreaking to see a product wither on the vine, the way traditional UL has,” said Sheryl Moore, president and CEO of Wink, Inc. Fixed UL sales for the first quarter were $107.4 million, down […]

    How Your Life Insurance Tools Are Selling

    {June 7th, 2022} by Allison Bell

    In the first quarter, clients flocked to individual life insurance products with performance that was tied to investment indexes, according to new life sales survey data from Wink. Clients also increased purchases of simple, classic whole life policies. Click HERE to read the full story via ThinkAdvisor 

    Reprint: Americans Are Demanding Annuities #AnnuityAwarenessMonth

    {June 7th, 2022} by Sheryl Moore

    I have seen the demand for annuities grow stronger and stronger over the past couple of decades. When I talk about this with colleagues in the annuity industry, they think I am being facetious. What? You haven’t seen the same? Well, let me show you about the demand for annuities from my own perspective. Click […]

    REPRINT: ANNUITY ILLUSTRATIONS: LIABILITY YOUR AGENTS DON’T NEED #AnnuityAwarenessMonth

    {June 7th, 2022} by Sheryl J. Moore

    When it comes to life insurance sales, you cannot close the deal without an illustration. Thanks to the National Association of Insurance Commissioner’s (NAIC’s) Life Insurance Illustration Model Regulation, there are very few instances where one need not collect an illustration to get a life policy issued. However, when it comes to the annuity side […]

    REPRINT: 100 facts your clients need to know about annuities: #AnnuityAwarenessMonth

    {June 7th, 2022} by Sheryl J. Moore

    Did you know that that the top fear of Americans is outliving their retirement income? Death comes in as the second top fear. It’s easy to see that annuities are still the black box of the insurance industry … what a shame. Did you know that the top fear of Americans is outliving their retirement income? (Death […]

    Lincoln Bows Out of Shrinking Market for Guaranteed Universal Life

    {June 6th, 2022} by Cyril Tuohy

    “It has been heartbreaking to see how sales of universal life have spiraled continually downward,” Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, said in an email. “I remember when guaranteed universal life was the product du jour.” Click HERE to read the full story via Life Annuity Specialist

    #18 – Insurance is Sexy w/ Sheryl Moore of Wink Inc.

    {May 31st, 2022} by Hunter Guthrie

    Insurance doesn’t sound like an appealing industry to many people, but you can make the insurance and financial industry attractive! Sheryl has pioneered a space in the financial world to help insurance and annuity companies have access to all the information they need about the products available in the marketplace. She shares about her incredible […]

    ‘Crazy’ evolution of life, annuity indexes draws scrutiny, says expert

    {May 31st, 2022} by John Hilton

    Indexed products are driving the life insurance sales train, a leading market expert said this week, but dark clouds are lurking. For one, regulators are likely to take another look at a regulation dealing with indexed life illustrations, said Sheryl Moore, president and CEO of Moore Market Intelligence. Likewise, lawsuit activity is up, targeting a […]

    Reprint: Annuity Quick Reference Guide #AnnuityAwarenessMonth

    {May 31st, 2022} by Sheryl J. Moore

    Many have never heard of annuities. Perhaps the easiest way to grasp the concept of annuities is to first discuss life insurance products. Life insurance is a contract that pays a benefit in the event you die unexpectedly. In turn, annuities are a contract that pay a benefit in the event you live too long. […]

    14 Actionable Tips To Help Improve A Personal Credit Score

    {May 31st, 2022} by Forbes Finance Council

    3. Pay More Than The Minimum Due When it comes to credit cards, always pay your bills on time, and always pay more than the minimum. Paying down the cards that have the least available credit is also advisable. You want to ensure, as much as possible, that your credit card balance is not near […]

    Insurers Wait on Bills as 401(k) Annuity Market Is Slow to Bloom

    {May 30th, 2022} by Aaron Smith

    So far, the promise of the workplace annuity market has been slow to blossom. The opportunity could be “trillions of dollars” in new business, according to Wink CEO Sheryl Moore, but despite numerous initiatives that have been announced, it’s not clear how many sales have been realized. “It is too early to tell if sales are making headway,” […]

    The Second-Fastest-Growing U.S. Life Insurer Has Big Plans

    {May 17th, 2022} by Cyril Tuohy

    Kuvare’s Des Moines office make sense for the company because of the talent that they can pull from in the city’s experienced insurance staff pool, said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. “It also provides a more convenient office than in their Cedar Rapids headquarters, so that executives can fly into Des […]

    Pacific Life’s Whirlwind Month: New Hires, Dropped Products, Layoffs

    {April 26th, 2022} by Cyril Tuohy

    As one of their first actions, the company’s new leaders decided to kill Pacific PremierCare, a life insurance policy that also pays long-term care benefits. The decision might seem somewhat surprising, as not many companies are exiting the business, according to Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. “If anything, hybrid products are […]

    Paid-Out Commissions Rose in 2021. But There’s More to the Story.

    {April 19th, 2022} by Warren S. Hersch

    Wink CEO Sheryl Moore said in an email that the Department of Labor fiduciary rule could affect agent compensation, in particular on sales of tax-qualified annuities offered through employer-sponsored retirement plans. Click HERE to read the full story via LifeAnnuitySpecialist

    I Love Annuities and You Should, Too!

    {April 19th, 2022} by Sheryl J. Moore

    If you have ever wondered why I am so passionate about educating people (specifically) about annuities, listen in. My thanks to Douglas Jones for the opportunity to share my story!

    Wink Sees 40% Growth in Structured Annuities After Record Year

    {April 5th, 2022} by Cyril Tuohy

    Also, at least four new companies will enter the fast-growing market for the first time in 2022, according to Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. In 2021, there were 15 companies offering a total of 55 structured annuity products, she said. Click HERE to read the full story via Life Annuity Specialist

    Deferred annuity sales reach $243 billion in 2021: Wink

    {March 21st, 2022} by Editorial Staff

    “This was both a record-setting quarter and a record-setting year for structured annuity sales,” said Moore. “The 2021 sales topped the prior year’s record by nearly 59%! And soon, more companies will enter this growing market.”  Click HERE to read the full story via RIJ

    Private Equity Comes With Dollars But Also Some Questions

    {March 8th, 2022} by Steven A. Morelli

    If you’re thinking that there seems to be a lot of private equity behind the annuity business these days, you are not wrong. For example, in the fourth quarter of 2019, just before the pandemic struck, private equity-owned companies accounted for 26.7% of fixed index annuity sales, according to data from Moore Market Intelligence. By […]

    Annuity Sellers Face Rolling Economic Headwinds

    {March 8th, 2022} by John Hilton

    The Federation of Americans for Consumer Choice, joined by a number of independent insurance agents and agencies, sued the Department of Labor last month, claiming the new rule improperly “broadens the agency interpretation of who is considered a fiduciary.” For now, the new rules are the rules and will make selling annuities more difficult, said […]

    Hard Core Annuity Users Reveal How Many They Own and Why

    {March 1st, 2022} by Cyril Tuohy

    Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, said she saw her 401(k) evaporate into a “201(k)” when the dot.com bubble burst in 2000. The collapse scarred her for life. “I relied on my church just for milk for my kids to get by,” she told Orchard. Today, Moore owns two indexed annuities, […]

    Things for Clients to Consider

    {February 8th, 2022} by Sheryl J. Moore

    Annuities are not right for everyone. When it is time to have the annuity talk with clients, here is a list of things they should consider when buying an annuity.  Looking for minimum retirement income There is a minimum amount of income that we all need to pay our bills- the amount isn’t expendable income. […]

    Staid Annuities Get Star Treatment in Movie About the Importance of Guaranteed Retirement Income

    {February 8th, 2022} by Terrence Dopp

    Ever ponder exactly what it means for filmmakers to have their movies obtain a rating from the Motion Picture Association? Probably not. But for documentarian Doug Orchard, that was a key question for his new film The Baby Boomer Dilemma, which explores shortcomings in the current retirement system and the role of annuities within portfolios. Securing […]

    A Tale Of Three Annuities

    {February 8th, 2022} by Sheryl J. Moore

    I get frustrated, frequently, by the regular barrage of negativity that surrounds most of the “news” that I read on annuities. If it isn’t a swayed account from so-and-so’s beneficiary, talking about how an annuity wasn’t suitable for their deceased parent, it is a hack job from some media outlet that caters to mutual fund […]

    The Dark Side of Automation, Layoffs Emerges in Distribution Survey

    {February 8th, 2022} by Cyril Tuohy

    These agents play a key role for certain products, such as fixed-indexed annuities, almost two-thirds of which are sold through brokerage general agencies or marketing organizations, according to Wink. Click HERE to read the full story via Life Annuity Specialist ………………………………………………. Most of the cuts, however, came primarily from insurers that supported distribution outside of the […]

    Annuities and the Problem of Index Bloat: Do We Really Need 138?

    {February 1st, 2022} by Aaron Smith

    Index choices on annuities have been expanding so dramatically that it spurred Sheryl Moore, who’s been closely following the market for years, to create a LinkedIn post: “Today, there are 138 unique indices, upon which your indexed interest is benchmarked, on indexed annuities. 138!!! (There were 12 when I started my business 17 years ago.)” Click HERE […]

    A New Film, ‘The Baby Boomer Dilemma,’ Praises Annuities

    {February 1st, 2022} by Kerry Pechter

     In a office in Des Moines, amid foot-high stacks of reports-to-be-read and items-to-be-filed, we find Sheryl Moore, founder of annuity consulting firm Wink, Inc., whose life goal is to  “rebrand annuities” in a positive way. I know several of these experts; I could tell that the filmmaker knows how to draw people out.     Click HERE […]

    Buffered Annuities Are Hot. Whether They’ll Stay That Way Is Disputed.

    {January 31st, 2022} by Cyril Tuohy

    … No way, says Sheryl Moore, CEO of research firm Wink. She sees sales of $86 billion by 2025 for 22% yearly growth. Click HERE to read the full story via LifeAnnuitySpecialist ******* Article excerpt: But Moore, whose firm publishes Wink’s Sales & Market Report, thinks $50 billion by 2026 is far too low. “This market […]

    Annuity Issuers Eye Rising Rates, Stock Swings for Clues About Sales

    {January 18th, 2022} by Cyril Tuohy

    Significant rate increases on these multi-year guaranteed annuities, as the products are called, could “translate to a significant increase in sales,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. Click HERE to read the full story via LifeAnnuitySpecialist

    Top 10 Annuity Stories Of 2021

    {January 4th, 2022} by John Hilton

    2. The 2021 State of Annuities Our June 2021 cover story in the magazine was also a popular read on the website. This state-of-annuities story looked at the pressures on the industry from a variety of sources. After all, the pandemic brought a double-barrel shot of pain to the annuity industry in 2020. In addition to […]

    What’s not being said?

    {December 14th, 2021} by Sheryl J. Moore

    Earlier this year, we explored things that the insurance company might not tell you when writing indexed annuity business. In this article, we will look at indexed life insurance products.   Bait-and-Switch on Inforce Renewal Rates Why would someone reduce the credited rates/caps/etc. on an inforce life insurance policy? How about because on indexed life, […]

    Big Surprises That Might Rattle, or Delight, the Life Industry in 2022

    {December 14th, 2021} by Warren S. Hersch

    Wink CEO Sheryl Moore said that if yields on 10-year Treasuries — the primary benchmark for pricing fixed-rate and fixed-indexed annuities — were to hit 3% “that would be the biggest and best surprise.” The 10-year Treasury right now returns about 1.5% annually.   Click HERE to read the full story via Life Annuity Specialist

    My, How Annuities Have Changed!

    {December 7th, 2021} by Sheryl J. Moore

    By the time that you read this, variable annuities will be older than my mother, indexed annuities will be the same age that I was when I had my third child, and fixed annuities will be older than anyone in my lineage, per Ancestry.com. It is hard to believe that these innovative retirement income products […]

    Aggressive Annuity Illustrations Should Be Reined In, Critics Says

    {November 22nd, 2021} by Warren S. Hersch

    Wink CEO Sheryl Moore observes that the average fixed annuity rate is a mere 1.71%, while variable annuities are illustrating at less than 8% net. She said in an email that to illustrate a fixed product that has a floor at a rate higher than a variable annuity is “inconceivable.”   Click HERE to read the full story […]

    To See Frenzied M&A, Just Visit Front Lines of Insurance Sellers

    {October 11th, 2021} by Aaron Smith

    Also, Sheryl Moore, CEO of Wink and publisher of Wink’s Sales & Market Report, said “none of these distributors have expressed a desire for an IPO as their end game.” She added, “I wouldn’t say that is outside the realm of possibilities, but we just cannot know at this point.” Click HERE to read the full story via LifeAnnuitySpecialst

    Average Returns on Indexed Annuities Fall Below 3.3%, Study Says

    {October 11th, 2021} by Cyril Tuohy

    Sheryl Moore, founder of Wink, told Pechter that she thought his numbers on returns for indexed annuities seemed too low. But that data is also apparently hard to find. She said that as recently as six months ago, insurers were telling her it didn’t exist. Click HERE to read the full story via LifeAnnuitySpecialist

    F&G Snaps Up Stake in Marketing Group to Grow in Indexed Life

    {October 11th, 2021} by Cyril Tuohy

    Private equity-backed Fidelity & Guaranty Life was the No. 9 seller of indexed universal life in the second quarter, according to Wink’s Sales & Market report. That was its highest rank in the past five years. For the industry as a whole, sales for the three months ending June 30 rose 23% to $627 million over the […]

    2011-2020 FIA Returns Were Modest, Data Suggests

    {October 8th, 2021} by Kerry Pechter

    While studying a table of annual fixed indexed annuity (FIA) cash flows, I noticed a row labeled “Investment Returns.” The table came from LIMRA’s Secure Retirement Institute (SRI). Click HERE to read the full story via RIJ Sheryl Moore, founder of Wink, Inc., which collects data from issuers of all types of annuities, said my […]

    16 Ways Seasonal Businesses Can Better Manage Finances During Sales Cycles

    {September 28th, 2021} by Forbes Finance Council

    4. Diversify The best way to weather seasonal storms is to develop multiple revenue centers. Launch one when another is doing less than great. This way, you and your business will be able to weather the ups and downs of cash flow and revenue challenges. – Sheryl J. Moore, Wink, Inc.   Click HERE to read the […]

    14 Financial Documents That Business Leaders Should Keep A Hard Copy Of (Even In The Digital World)

    {September 21st, 2021} by Forbes Financial Council

    4. Your Articles Of Incorporation Your articles of incorporation should always be kept in hard copy for S- and C- Corps. This documentation is requested so frequently by banks, investors and others. By all means, digitize it, but keep a hard copy handy as well. – Sheryl J. Moore, Wink, Inc. Click HERE to read the full […]

    Annuities are now a big business for PE firms

    {September 14th, 2021} by Emile Hallez

    Over the past five quarters, annuity providers owned by private equity firms have accounted for more than 40% of all indexed annuity sales, according to data provided by Moore Market Intelligence. Click HERE to read the full story via InvestmentNews

    Episode 114: We Love Annuities with Sheryl Moore

    {September 13th, 2021} by That Annuity Show

    Summer is almost over. What’s the outlook for the annuity industry as we head back to our (virtual) offices? Sheryl Moore is the perfect guest to provide us with predictions and savvy forecasts. She graciously joins us today to talk about changes in carrier ownership, product design changes and regulatory evolution.   Also, do you […]

    The Best-Selling Indexed Annuity Has Changed. The Issuer Hasn’t.

    {September 7th, 2021} by Cyril Tuohy

    Allianz 222 held the No. 1 position for 21 consecutive quarters, then ceded its perch in the last three months of 2020 to Allianz Benefit Control, data from Wink’s Sales & Market Report show. Allianz Benefit Control was then the top-selling indexed product in the first quarter and Wink expects it to repeat that dominance for the second […]

    LUMINARIES Class of 2021: Thought Leadership — People

    {August 31st, 2021} by contributions from Jeff Berman, Michael S. Fischer, Emily Holbrook, Janet Levaux, Bernice Napach, Ginger Szala and Melanie Waddell

    We’re pleased to present the first Thought Leadership & Education winners of our new, pioneering recognition program: the LUMINARIES. Members of the Class of 2021 are being honored for the dynamic efforts they lead that are driving the financial services industry forward. “Why are we doing what we’re doing? Why are we doing it that […]

    If Brokers Drop Commission-Paying Annuities, This May Be Big Issue

    {August 31st, 2021} by Warren S. Hersch

    Wink CEO Sheryl Moore identified a big lack of product choices. There are, she noted, just 98 fee-based deferred annuities from 34 companies. She added that, as of the first quarter of this year, only 2.28% of the $58.1 billion in deferred annuity sales was attributable to fee-based products. “Insurance companies are not going to exert any effort […]

    Things they won’t tell you

    {August 24th, 2021} by Sheryl J. Moore

    I have viewed myself as an educator on life insurance and annuity products for well into two decades. That said, I’ve not been as vocal about some things as I maybe should. Let this article be a first step in righting those wrongs.   Who can you trust in the indexed annuity sale?   Yourself. […]

    Meet the LUMINARIES Class of 2021

    {August 17th, 2021} by Janet Levaux

    We’re pleased to present the first winners of our new, pioneering recognition program:  the LUMINARIES. The program’s Class of 2021 members are being honored for the dynamic and inclusive ways they are driving the wealth, investment and retirement industry forward. An evolution of our Broker-Dealers of the Year awards, the LUMINARIES program shines a spotlight […]

    LUMINARIES Profiles: Coming Soon

    {August 17th, 2021} by Janet Levaux

    We’ll be showcasing profiles of our esteemed judges, finalists in our new awards program and other VIPs who are driving the industry forward as part of our year-long coverage plan.  Click HERE for Profiles via ThinkAdvisor       ThinkAdvisor’s LUMINARIES celebrates top advisors and industry executives, as well as their programs, projects and services, […]

    Equitable, Prudential, Brighthouse Tout Gains in Buffered Annuity Sales

    {August 10th, 2021} by Warren S. Hersch

    “Structured annuities are the golden child of the annuity industry right now,” said Wink CEO Sheryl Moore. She added that sales of Structured Capital Strategies and other top sellers aligned with her expectations. She also noted that the New York-based Equitable was first to enter the market for the products and so has the benefit of experience. Click […]

    Insurer Quietly Tests Limits for Selling Complex Life Policies Directly

    {August 9th, 2021} by Charlotte Zimmer

    “I really hope this insurance company has some secret sauce where they’re going to break the bank and be successful at it,” said Wink CEO Sheryl Moore. “But I’m gonna have to say I’m cautiously optimistic for them. There’s a lot of ‘what ifs’ here.” Click HERE to read the full story via  Life Annuity Specialist

    The State of Annuities: Webinar Recording

    {July 6th, 2021} by InsuranceNewsNet

    A look at how annuities are evolving from a year of disorder. Sheryl Moore, President and CEO of Moore Market Intelligence, will discuss the latest trends and data from the annuity marketplace, providing answers to important advisor questions such as: How sales are being impacted due to current market trends? How sales continue to migrate […]

    Annuity Rates: No Reason to Get Psyched Out: Reprint #AnnuityAwarenessMonth

    {June 29th, 2021} by Sheryl J. Moore

    Let me guess: you nor your agents haven’t sold fixed annuities for at least a decade. Am I right? Well, give me a minute. I am going to challenge you about why we all should probably keep that arrow in our quivers. It doesn’t take a rocket scientist to figure out why fixed annuities aren’t […]

    Why Annuity Adoption Among Fee-Based Advisors Is Still So Slow

    {June 29th, 2021} by Warren S. Hersch

    In the first quarter, a sliver of the deferred annuities sold, or 2.28%, were fee-based, according to new Wink data. That’s only slightly higher than the 1.87% recorded in the last quarter of 2020. “Sales of fee-based annuities are increasing quite steadily, but the growth really isn’t too much to get excited about,” says Sheryl Moore, the CEO of […]

    Structured Annuities Trump Indexed Products In 1Q Wink Sales Report

    {June 28th, 2021} by Staff Reports

    “Things couldn’t look brighter for the structured annuity market,” said Sheryl J. Moore, CEO of both Moore Market Intelligence and Wink, Inc. “My latest forecasts show structured annuity sales eclipsing indexed annuities’ before 2022 closes. Low fixed interest rates and market volatility have not been kind to indexed annuity sales.” Click HERE to read the […]

    (Sheryl) Moore’s Law on Annuities in 2021

    {June 22nd, 2021} by Kerry Pechter

    RIJ talks with Sheryl Moore of Wink, Inc., the annuity data and consulting firm, about the results of her first-quarter 2021 survey of annuity sales. She shares her opinion on a range of annuity-related topics. “The structured annuity is the golden child right now,” Moore told RIJ. “It’s relatively new, and everybody likes a bright shiny […]

    How to Change the Narrative Around Annuities

    {June 15th, 2021} by Sheryl J. Moore

    June is Annuity Awareness Month, which is basically like a big, nerdy party for an annuity evangelist like me. This is primarily because I get to be on stage more often, do more webinars and Zooms than is typical. Heck, a few years ago, I even had the opportunity to work with my former Governor […]

    REPRINT: CONSUMERS DEMAND INDEXED ANNUITIES #AnnuityAwarenessMonth

    {June 8th, 2021} by Sheryl J. Moore

    CONSUMERS DEMAND INDEXED ANNUITIES October 31, 2012 by Sheryl J. Moore by Sheryl J. Moore Just fifteen years ago, I was hard-pressed to find any information about indexed annuities in the public domain. Nothing was ever found in the newspaper or at the library; not even on that confounded thing they called “the internet.” It […]

    REPRINT: The (Annuity) sky isn’t falling #AnnuityAwarenessMonth

    {June 8th, 2021} by Sheryl J. Moore

    Part of what I do for my full-time hustle is to track every annuity, its features, rates, and sales. AnnuitySpecs may look like a simple website, but there is A LOT of work that goes into that tool. Almost a dozen people are needed just to keep up with all the product information that goes […]

    REPRINT: HOW CAN SO MANY BE SO WRONG ON ANNUITIES? #AnnuityAwarenessMonth

    {June 8th, 2021} by Sheryl Moore

    April 13, 2018 by Sheryl J. Moore Did you know that the biggest fear of Americans age 50 and older is running out of money in retirement?1 Did you know that an annuity is the one financial instrument that can guarantee an income you will never outlive? Let that sink in. We’ll get back to that in […]

    The State of Annuities

    {June 8th, 2021} by InsuranceNewsNet

    A look at how annuities are evolving from a year of disorder. Register today for this educational webinar on how annuity markets are rebounding from a year of disruption, both around the COVID-19 pandemic and apart from it. Sheryl Moore, President and CEO of Moore Market Intelligence, will discuss the latest trends and data from […]

    NAILBA Charitable Foundation Announces Additions to its Board of Directors

    {June 1st, 2021} by NAILBA

    FOR IMMEDIATE RELEASE—(Fairfax, VA)—May 18, 2021—The National Association of Independent Life Brokerage Agencies (NAILBA) Charitable Foundation, the Association’s philanthropic arm, has elected new officers and board members. NAILBA congratulates James J. Sorebo, CLU, SVP of Sales at Highland Capital Brokerage and former NAILBA Chair, for his election as President of the Foundation. The Foundation also announced […]

    Small, High-Flying Annuity Issuer Downgraded by A.M. Best

    {June 1st, 2021} by Richard Bedard

    In April last year, market research firm Wink announced that Upstream was offering the best rates on multi-year guaranteed annuities for terms of three, five, seven, 10 and 15 years. Wink CEO Sheryl Moore said at the time that it was remarkable that the company had the highest rate for every single duration. Click HERE to read the full story […]

    13 Finance Experts Share Major Money Mistakes Entrepreneurs Often Make

    {May 18th, 2021} by Forbes Finance Council

    4. Being Your Own Bookkeeper Do not make the mistake of being your own bookkeeper or accountant when starting your own business. With ever-changing tax laws, it is impossible to stay abreast of every section of the tax code. Outsource this responsibility to a good CPA and it will be the second-best investment you make […]

    Annuity Bonuses Start to Catch On Again After Years of Decline

    {May 11th, 2021} by Cyril Tuohy

    Last year, sinking interest rates may have helped revive interest, according to Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. “When rates are bad, the search for yield always intensifies,” she said. Click HERE to read the full story via Life Annuity Specialist

    Structured Annuities on Pace to Beat Fixed-Indexed, Wink’s Moore Says

    {May 11th, 2021} by Cyril Tuohy

    Wink CEO Sheryl J. Moore is expecting structured annuities to do even better than a previous breakout product, fixed-indexed annuities. “I project that structured annuity sales will soon gain enough momentum to surpass where their indexed brethren were just over a decade after development,” she said. Click HERE to read the full story via Life Annuity Specialist

    Expect RILAs to outsell FIAs by 2024: Wink

    {May 7th, 2021} by Editorial Staff

    At the current pace, sales of structured annuities (aka registered index-linked annuities or RILAs) will have climbed higher than those of indexed annuities at a comparable point in the product life cycle,’ said Wink president Sheryl Moore. Low interest rates and market volatility continued to hurt annuities in the fourth quarter of 2020. Only multi-year guaranteed […]

    New To Financial Planning? 16 Experts Share Tips To Get You Started

    {April 27th, 2021} by Expert Panel

    2. Document your monthly expenses. A financial plan can start with something as simple as documenting your monthly expenses—utilities, mortgage, insurance and so on—in a spreadsheet. Sum the expenses for each month to determine your monthly obligations, and average the expenses by line so you can estimate the average cost of each item. Then, compare […]

    13 ‘Must-Have’ Abilities And Offerings For Today’s Financial Advisors

    {April 5th, 2021} by Expert Panel, Forbes Finance Council

    11. Virtual Meetings A webcam and a microphone have become essential to working in financial services since the pandemic hit last year. If financial services professionals cannot “meet” with their clients virtually and face-to-face meetings are no longer an option, their businesses will die. When was the last time you convinced someone to write a […]

    11 Popular Financial Tips That May Cause More Harm Than Good

    {March 29th, 2021} by Expert Panel, Forbes Finance Council

    3. ‘Annuities are expensive and ineffective.’ When consumers read or hear that “annuities are expensive” and “don’t offer market-like returns” from the investment community, it has the potential to derail their retirement plans. Often, investment professionals don’t realize that annuities’ primary value proposition is transferring risk—that the purchaser will live in retirement too long—not necessarily […]

    Integrity Acquires Brokers International In Blockbuster Deal

    {March 29th, 2021} by John Hilton

    “This is huge because Brokers International was the first marketing organization in the life insurance and annuity space, and they’re now selling to the biggest distributor of [Medicare supplement] products in the nation,” said Sheryl Moore, president and CEO of Moore Market Intelligence. “Now they’re going to have the opportunity to leverage their med supp […]

    Integrity Adds $3.5B of Yearly Premiums With Latest Purchase

    {March 29th, 2021} by Richard Bedard

    Sheryl Moore, CEO of Moore Market Intelligence, told InsuranceNewsNet the acquisition was “huge,” combining the first marketing organization for life insurance and annuities, Brokers International, with the largest distributor of Medicare supplement products. She also touted the opportunities for cross-selling. Click HERE to read the full story via Life Annuity Specialist

    Sammons Doubles Down on Fee-Based Advisors With New Hire

    {March 29th, 2021} by Cyril Tuohy

    Sinclair has a lengthy history of working with fee-based advisors, said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, which tracks the industry. He used to work for Jefferson National, which provided annuities to these advisors, she noted. “His experience will no doubt be helpful to Sammons in their initiatives to further annuity […]

    Inspiring Women of Iowa award finalists announced

    {March 16th, 2021} by N/A

    Sixteen finalists in four categories for the annual Inspiring Women of Iowa award have been announced. The event, whose proceeds benefit the Girl Scouts of Greater Iowa, honors women of courage, confidence and character as well as people who make up the communities that support them. Courage Award finalists are Chelsea Krause, Sheryl Moore, Krista […]

    ‘Too Good to Be True’ Annuity Illustrations Spur Criticisms

    {March 2nd, 2021} by Warren S. Hersch

    “There are more than 120 different indices available on indexed annuities today,” says Wink CEO Sheryl Moore. Fewer than a third of the indexes “have been in existence for at least a decade,” she adds, citing Wink’s Index Intelligence Report. Click HERE to read the full story via Life Annuity Specialist      Wink’s Note: Misinformed, […]

    Why all the Buzz Around Structured Annuities, Now?

    {February 24th, 2021} by CUNA Mutual

    Sheryl Moore will be droppin’ some annuity knowledge on the 17th of March. WARNING: Those not in attendance will miss the chance to see the mic drop. Everyone has been warned…our listeners will not only have a better understanding of what’s going on in the annuity market, but why NOW is the best time to […]

    Annuity sales tumble but drive mega deals and RIA partnerships

    {February 17th, 2021} by Tobias Salinger

    And, in addition to the billions in sales among new RILAs launched in 2020 by issuers such as Prudential Financial, earlier entrants like Equitable, Brighthouse, Allianz and Lincoln Financial Group are raking in purchases of the products, says Sheryl Moore, CEO of annuity research firm Wink. RILA sales surged by 38% year-over-year in 2020 to $24 […]

    Prudential Quietly Preps New Annuity After $2B FlexGuard Success

    {February 17th, 2021} by Cyril Tuohy

    With buffered annuities in existence for only about a decade, “These products are still immature in terms of the product life cycle,” said Sheryl Moore, CEO of Wink, the publisher of Wink’s Sales & Market Report.   Click HERE to read the full story via Life Annuity Specialist 

    Retirement Inside Out Podcast

    {February 10th, 2021} by Financial Independence Group

    Check it out. Tom Lamendola and I will give you the skinny on what’s going on with annuities. – sjm

    Death Benefits May Bring New Life to Sales of Buffered Annuities

    {February 10th, 2021} by Cyril Tuohy

    “I suspect that as this market matures, we will see more companies positioning their products for sales outside of the accumulation space,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report. Click HERE to read the full story via Life Annuity Specialist

    MassMutual buys Great American Life for $3.5 billion

    {February 10th, 2021} by Editorial Staff

    “This transaction is symbiotic,” Sheryl Moore, CEO of Wink Inc., the annuity data and marketing shop in Des Moines. “MassMutual, in addition to having a robust life insurance line, dominates the multi-year guaranteed annuity market and has competitive variable annuities too. Great American complements them with its strong market share in the fixed, indexed, and […]

    Insurers Have Cut Products, Workers, Costs. Are Commissions Next?

    {February 3rd, 2021} by Warren S. Hersch

    Wink CEO Sheryl Moore says she’s not seeing reductions. A couple of carriers have, to the contrary, offered “commission specials,” such as an additional payout — say, 0.50% more for 45 days — to encourage agents to sell a particular product.   Cuts in commissions, to the extent they’re happening, may be limited to one product from a […]

    How Insurers, Trying to Gain Edge, Peek at What Rivals Are Doing

    {January 27th, 2021} by Hannah Miller

    There have been recent layoffs in the life insurance industry, but Sheryl Moore, CEO of Wink, said she hasn’t seen a trend in cutting competitive intelligence roles at companies. She considers Wink, which publishes Wink’s Sales & Market Report, a competitive intelligence provider. Her company relies on data that includes publicly available information like regulatory filings as well as sales […]

    After Dodging Bullet, Insurers Lift Age Restrictions on Applicants

    {January 27th, 2021} by Hannah Miller

    Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, noted that companies that still have age restrictions may be hesitant to lift them.   “The low-interest rate environment and the changes in the stock market due to Covid-19 I think are keeping carriers where they’re at,” she said.

    New York Life Rolls Out Novel Way to Sell Fixed-Indexed Annuities

    {January 27th, 2021} by Warren S. Hersch

    “This is a smart move for New York Life, given the current market environment,” said Sheryl Moore, CEO of Wink, a market research firm. She added that its field agents have probably been losing sales to indexed annuities for 26 years. Click HERE to read the full story via Life Annuity Specialist

    Top 5 Annuity Stories Of 2020: A Roller-Coaster Year

    {January 6th, 2021} by John Hilton

    One only needs to peek at InsuranceNewsNet’ most-read annuity stories of 2020 to see what a crazy year it has been. There’s been good news, bad news, regulation and legislation. Annuities sold great, sold poorly and, for a brief period, didn’t sell at all as insurers pulled products from the shelves during the raging COVID-19 […]

    Symetra Yanks Guaranteed Universal Life Products as Low Rates Persist

    {January 6th, 2021} by Cyril Tuohy

    “For products that have strong guaranteed minimum cash values and death benefits, this can be a tremendous financial strain,” said Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, in an email. Click HERE to read the full story via Life Annuity Specialist

    Vermont Insurer Eyes Pacific Life in Race to Be Top Indexed Life Seller

    {January 6th, 2021} by Cyril Tuohy

    “It is conceivable that National Life could take Pacific Life’s top spot in indexed life for 2020,” said Sheryl Moore, CEO of Wink. She said much will depend on the results from this quarter, which typically is the largest of the year for the product segment. Click HERE to read the full story via Life Annuity […]

    Indexed Annuities’ Fortunes May Ride on More Than Rates Come 2021

    {December 23rd, 2020} by Warren S. Hersch

    Sheryl Moore, CEO of market research firm Wink, says that robust stock markets alone won’t provide much relief for the product line. She says that creating indexed annuities was challenging enough when the 10-Treasury note yielded 2%. Now the government bond pays less than 1%. Click HERE to read the full story via Life Annuity Specialist

    At 10 Smaller Annuity Issuers, Third-Quarter Sales More Than Doubled

    {December 21st, 2020} by Cyril Tuohy

    In April, Wink said the insurer offered the best rates on five different multi-year guaranteed annuities that had terms from three to 15 years. “MYGA specials” were also a factor in the third quarter, according to Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, which tracks the annuity marketplace. She said buyers found it hard […]

    RECORDED WEBINARS AND PODCASTS: The Year In Annuities: 2020 Hindsight With Sheryl Moore .

    {December 16th, 2020} by InsureTech Express

    With 2020 winding down, we are taking some time with Sheryl Moore, the president and CEO of Moore Market Intelligence and Wink Inc., to review some of the year’s highlights.  Click HERE for the recording via InsureTech Express Sheryl has been the ultimate insider in the annuity business for decades. We at InsuranceNewsNet rely heavily on her data […]

    Constant Drip Of Low Rates Deteriorates Annuity Distribution

    {December 9th, 2020} by John Hilton

    “Insurance companies have had to adjust dramatically to accommodate COVID,” said Sheryl Moore, CEO of Moore Market Intelligence. “Their sales are down, and it’s like, ‘We’re not able to make up for what we’re losing.’ And I’m concerned about that. Because when people aren’t able to make it paycheck to paycheck, it’s going to hit […]

    Life Insurers Regain Footing After Shaky 2020

    {December 9th, 2020} by John Hilton

    Insurers entered 2020 believing that the new principles-based reserving rules would be the biggest disruption of the business of life insurance. Oh, how little they knew what was to come. The COVID-19 pandemic throttled sales figures, sent insurance executives scrambling to activate emergency financial plans, and spurred product development and delivery changes all along the […]

    MYGA Magic: Why These Annuities Are Busting Out

    {December 8th, 2020} by Steve Morelli

    LEARN MORE! Hear Sheryl J. Moore dissect third-quarter annuity sales and project into 2021 in a free webinar 1 p.m. ET this Wednesday, sponsored by Advisors Ignite USA. Sign up here. Although low interest rates have been bedeviling annuity sales, multi-year guaranteed annuities had their best quarter in at least five years. Sheryl J. Moore admitted being […]

    The Year in Annuities: 2020 Hindsight with Sheryl Moore

    {December 2nd, 2020} by InsuranceNewsNet

    Signup for the webinar here: https://hubs.li/H0BkK640 With 2020 winding down, we are taking some time with Sheryl Moore, the president and CEO of Moore Market Intelligence and Wink Inc., to review some of the year’s highlights. Sheryl has been the ultimate insider in the annuity business for decades. We at InsuranceNewsNet rely heavily on her data and […]

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