Companies misjudging lead response times
May 30, 2013 by Warren S. Hersch
Companies are wasting sales leads because their teams aren’t responding to online contacts as quickly as they think, new research shows.
Published by sales automation and analytics provider InsideSales.com, the report reveals that companies often grossly underestimate response times and overestimate response attempts. The study is based on InsideSales.com’s ResponseAudit, a standardized and automated research tool that tests how quickly and persistently companies are contacting online leads. Click here to read…