The new variable and indexed annuity leaders
December 24, 2014 by Darla Mercado
Variable annuities are a staple of broker-dealers’ business, offering clients the opportunity to garner market exposure on a tax-deferred basis. In recent years, however, sales of indexed annuities — which credit interest to a client’s account — have climbed, particularly as advisers seek a fixed-income alternative with an optional guaranteed living benefit feature.
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Indexed annuities ranked by market share
| Company | Market share | Sales % change vs. 2013 |
|---|---|---|
| Allianz Life of North America | 27.71% | 161.6% |
| Security Benefit Life Insurance Co. | 9.43% | -1.2% |
| American Equity Cos. | 8.56% | 0.4% |
| Great American Insurance Group | 6.43% | 13.9% |
| Athene USA | 5.23% | -11.7% |
| Midland National Life | 3.82% | 4.7% |
| EquiTrust | 3.49% | -18.6% |
| Symetra Financial | 3.40% | 34.1% |
| Voya Financial | 3.39% | 39.7% |
| Fidelity & Guaranty Life | 3.29% | 55.1% |
As of Sept. 30.Source: Wink’s Sales & Market Report
Originally Posted at InvestmentNews on December 17, 2014 by Darla Mercado.
Categories: Wink's Articles
