4 ways to establish trust in social media
March 17, 2015 by Bruce Milne
The verdict is in: Social media is good for business.
Countless anecdotes and case studies have been published showing significant branding and sales results achieved by professionals in industries across the board, once they begin engaging with clients and prospects through social networks. In fact, according to Accenture, 55 percent of insurance customers say they would use insurance services offered through social media.