Do You Know These Life Insurance Terms?
February 16, 2016 by N/A
The art and discipline of insurance jargon and how to share it with your clients
How can we convince our clients to buy when they don’t even understand what we are offering? Every industry and occupation, from car wash operation to janitorial services to medicine, requires on-the-job learning, specialized training, and adoption of insider terminology. Life insurance and other insurance services only prove the rule, with hundreds of insider terms that too often confuse and turn-off potential clients within moments of first contact.
When it comes to sales, having a clear grasp of these terms is every bit as important as knowing how to explain them to prospects clearly without unnecessary complexity. Here are some common life insurance terms and how you could approach sharing them.
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