Tony Robbins joins an advisory firm, defends fiduciary standard
June 15, 2016 by Jane Wollman Rusoff
![Tony Robbins sits for an interview in New York City in 2010. The author and media personality once said he wouldn't go into investment services, but he has. (AP Photo/Jeff Christensen)](http://media.lifehealthpro.com/lifehealthpro/article/2016/06/14/ap100726117250-crop-600x338.jpg)
Tony Robbins sits for an interview in New York City in 2010. The author and media personality once said he wouldn’t go into investment services, but he has. (AP Photo/Jeff Christensen)
About 18 months ago, life coach and business strategy guru Tony Robbins insisted that he wasn’t planning to enter the retail financial services industry.
Why should he? This is the man who counsels the likes of Bill Clinton, Oprah Winfrey and Serena Williams. He already collects many millions of dollars a year in coaching fees.
That’s on top of the success of his 2014 book, “Money: Master the Game” (Simon & Schuster), in which Robbins is a vocal proponent of a fiduciary standard. The book is a how-to for achieving “financial freedom.” It shot to the top of The New York Times business bestseller list even as it set many a detractor astir.
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