Annuity prospects may prefer general value message

March 9, 2017 by Allison Bell

Older Americans with some cash to invest may respond better to general messages about income guarantees than to messages about funding specific types of post-retirement expenses.

Analysts at CANNEX Financial Exchanges Ltd., a Toronto-based company that provides annuity and bank price information for financial institutions, has published data supporting that possibility in a summary of results from a recent survey.

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Originally Posted at LifeHealthPro on March 9, 2017 by Allison Bell.