Lincoln Expands Annuity Wholesalers by 15 Percent in 2018
December 26, 2017 by Cyril Tuohy
Lincoln Financial plans to increase its 240-strong annuity wholesaler force by about 15 percent in 2018 as the company prepares to enter the growing buffered variable annuity market, the company’s top executive said.
Most of the wholesaler increase “is going to be supporting product expansion in the bank channel,” through which Lincoln already distributes products, said Dennis R. Glass, president and CEO of Lincoln Financial, at an analyst conference.
Banks and broker-dealers are the preferred sales channel for buffered VAs, also known as indexed VAs, a segment of the variable annuity market which the company is preparing to enter.