Lincoln Enters the Buffered VA Market
May 23, 2018 by Cyril Tuohy
Lincoln Financial jumped into a fast-growing segment of the variable annuity market with its first buffered VA.
The company’s Level Advantage is being sold through banks, wirehouses, independent broker dealers and registered investment advisors, said Brian Kroll, head of Lincoln Annuity Solutions. Level Advantage will be available for commission and fee-based sales, he said.
“We are expanding the markets in which we participate and the index VA market is one that is growing and one we’ve had our eye on,” Kroll said. “We’ve seen a lot of distribution partners be active in that space.”
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