We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (17,774)
  • Industry Conferences (3)
  • Industry Job Openings (3)
  • Moore on the Market (207)
  • Negative Media (139)
  • Positive Media (73)
  • Sheryl's Articles (656)
  • Wink's Articles (265)
  • Wink's Inside Story (238)
  • Wink's Press Releases (99)
  • Blog Archives

  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • May 2008
  • February 2008
  • August 2006
  • John Hancock wants to turn life insurance into a wellness game

    September 25, 2018 by Julia Horowitz

    The financial services company said Wednesday that it will attach a free version of its wellness program, Vitality, to all life insurance policies.

    Through the program, customers can log fitness and health information with the company in exchange for discounts at places like Amazon (AMZN) and REI. For an extra $2 per month, customers receive a free Fitbit or an Apple Watch for $25. If they hit certain targets, they don’t have to pay more for the devices and can receive up to 15% off annual premiums.

    The insurer says that the wellness program is changing the way people think about its products.

    “I never thought somebody would call life insurance fun,” said Brooks Tingle, head of John Hancock’s insurance division.

    Click HERE to read the read the full story via CNN Money. 

    John Hancock hopes that encouraging and rewarding healthy behavior will help customers live longer. The company can then make more money investing premiums while deferring the payment of claims.

    In the meantime, it gets a trove of data on policyholders, while deepening its relationship with clients. The information John Hancock collects could make it easier to direct life insurance customers toward other company products, such as retirement plans.

    “We would engage with our customers one or two times a year, basically privacy notice and a bill, and that’s it,” said Marianne Harrison, John Hancock’s CEO. “Now we’re engaging with them on an ongoing basis, and establishing a relationship with our customers — something we really never had before.”

    John Hancock, a unit of Canada’s Manulife (MFC), first partnered with Vitality, a wellness firm, in 2015.

    Since then, about 40% of customers have opted to add Vitality to their life insurance policies, Harrison said.

    Vitality users check in an average 40 times per month, according to Tingle. They have the opportunity to sync their wearable devices, or can go into an app to log workouts, doctor visits and meditation sessions.

    Privacy advocates have raised concerns about handing over large amounts of personal data to insurance firms beyond what’s required to receive a policy. They fear that in the future, insurers will use the data to raise costs for riskier clients. The insurance industry says it’s highly regulated and that it only intends to use the data to provide more targeted experiences for customers.

    John Hancock maintains that customers opt in, and only provide the information they’re comfortable sharing.

    “If you don’t want to include your body mass index, you don’t have to,” Harrison said.

    Customers are told upfront exactly what the data will be used for, she added.

    The proportion of US households with individual life insurance policies has stagnated in recent years, according to Limra, an industry trade group.

    John Hancock wants its Vitality program to drum up new interest, especially among young people, which are less likely to consider life insurance a necessity.

    Originally Posted at CNN Money on September 19, 2018 by Julia Horowitz.

    Categories: Industry Articles
    currency