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  • FOURTH QUARTER 2018 LIFE INSURANCE SALES

    March 15, 2019 by Sheryl J. Moore

    Indexed Life

    Sales for the fourth quarter of 2018 were $617 million, compared with sales of $575 million for the fourth quarter of 2017. Fourth quarter indexed life sales were up nearly 17% when compared with the previous quarter, and up more than 7% when compared to the same period last year. This was a record-setting year for indexed life sales, topping the prior 2017 record by 10.64%.

     

    Total 4Q2018 indexed life sales were $617,462,158.

    Total 2018 indexed life sales were $2,185,024,851.

     

    THE TOP FIVE INDEXED LIFE CARRIERS FOR THE FOURTH QUARTER OF 2018:
    1. Pacific Life Companies
    2. National Life Group
    3. Transamerica
    4. [Participant does not want their ranking published publicly]
    5. Nationwide
    AVERAGE TARGET PREMIUM:
    The average target premium paid was $9,781, an increase of nearly 9% from the prior quarter.

     

    PRIMARY PRICING OBJECTIVE:

    Nearly 76% of sales were through products with a primary pricing objective of Cash Accumulation.

     

    4th QUARTER LEADERS BY CHANNEL:
    Bank- Pacific Life Companies
    Career- National Life Group
    Direct Response- AIG
    Independent Agent- Pacific Life Companies
    Independent Broker Dealer- Protective Life Companies
    National Broker Dealer- Nationwide

     

    4th QUARTER TOP SELLING PRODUCTS BY CHANNEL: 
    Overall- Pacific Life Pacific Discovery Xelerator IUL
    Bank- Pacific Life Pacific Discovery Xelerator IUL
    Career- RiverSource Life RiverSource Multi-Index UL
    Direct Response- American General Life AG Extend IUL
    Independent Agent- Pacific Life Pacific Discovery Xelerator IUL
    Independent Broker Dealer: Protective Life Protective Indexed Choice UL
    National Broker Dealer- Nationwide Nationwide YourLife IUL Accumulator

     

    Universal Life

    Sales for the fourth quarter of 2018 were $349 million, compared with sales of $473 million for the fourth quarter of 2017. Fourth quarter universal life sales were up nearly 1% when compared with the previous quarter and down more than 26% as compared to the same period last year.

     

    Total 4Q2018 universal life sales were $349,104,031.

    Total 2018 universal life sales were $1,496,380,085.

     

    AVERAGE TARGET PREMIUM:
    The average target premium paid was $5,443; a decline of more than 5% from the prior quarter.

     

    PRIMARY PRICING OBJECTIVE:

    Nearly 67% of sales were through products with a primary pricing objective of No Lapse Guarantee.

     

     

    Whole Life

    Sales for the fourth quarter of 2018 were $1,247 million, compared with sales of $1,280 million for the fourth quarter of 2017. Fourth quarter whole life sales were up more than 12% when compared with the previous quarter, and down nearly 3% as compared to the same period last year.

     

    Total 4Q2018 whole life sales were $1,247,300,290.

    Total 2018 whole life sales were $4,550,867,990.

     

    AVERAGE ANNUAL PREMIUM:
    The average annual whole life premium per policy reported for the quarter was $3,714, a decline of less than % from the prior quarter.

     

    PRIMARY PRICING OBJECTIVE:

    Nearly 73% of sales were through products with a primary pricing objective of Cash Accumulation.

     

     

    Categories: Sheryl's Blogs
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