Making Annuities Friendlier, With Insurtech
May 29, 2019 by Thiru Sivasubramanian
Robo advisors and chatbots can definitely provide value to advisors. Though they can’t yet replace these financial professionals and the value they bring to the table – a unique combination of relationships, trust and personalized service – today’s advisors do need to effectively engage through digital channels with their customers, whether digital natives or members of any generation.
Right now, annuities advisors have several engagement channel options. All channels include digital advisement platforms that enable advisors to help customers determine the suitability of different products and evaluate multiple options to find the best fit for their individual goals and needs.
The platforms can also streamline the sales and purchase process, inspire client confidence and establish the financial advisor as a trusted professional. These platforms typically offer educational tools for both advisors and their customers. And digital platforms also provide some self-service options so customers can take care of simple address or beneficiary changes and check their account status at their convenience.