If Amazon Were An Insurance Agent It Would Do This
December 10, 2019 by Paul Feldman
WJD? Of course, that stands for “What Would Jesus Do?” But John Rossman often gets asked, “What Would Jeff Do?”
“Jeff” would be Jeff Bezos of Amazon, where Rossman was a key manager during the organization’s critical growth years between 2002 and 2005. Many other companies with .com after their name had folded during the dot-com crash in 2000-01 and in the ensuing recession.
In 2002, Rossman was among the dot-com casualties in Seattle when he heard about an opportunity at Amazon, a company which was heralded as the future of online shopping. But Amazon was still largely associated with books and had just started getting into other segments in the early 2000s.
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