Annuity Issuers Roll Out New Videos
January 1, 2020 by Allison Bell
Northwestern Mutual Life Insurance Company launched a new advertising campaign Saturday.
The Milwaukee-based company is promoting the Northwestern Mutual brand with four ads based on the company’s 3-year-old “Spend Your Life Living” slogan.
Northwestern Mutual began using the Spend Your Life Living slogan in December 2017.
The company is delivering the new ads through digital media and social media services as well as with broadcast and cable television shows.
Aditi Javeri Gokhale, Northwestern Mutual’s chief commercial officer, said in an announcement about the new ads that the company wants to show consumers how financial planning can help clients enjoy life today.
Northwestern Mutual developed the new ads together with GSD&M of Austin, Texas. The company is running the ads with college football games and with news, lifestyle and entertainment programming.