1 in 4 adults can’t name a single life insurer?
February 7, 2020 by Insurance Forums Staff
A new LIMRA study finds 1 in 4 adult Americans cannot name a single company that sells life insurance and a majority (56%) are unable to name three life insurance companies.
As discouraging as this may sound, it does reflect an uptick in unaided awareness of life insurance brands among U.S. consumers, compared to 2014 results.
Over the past 5 years, life insurers have been increasing their advertising and marketing budgets to increase consumer awareness and garner greater mindshare.