Would You Like a Life Insurance Policy With That 7-Eleven Big Gulp?
June 9, 2020 by Al Root
Now consumers can get life-insurance policies with their Big Gulps or other convenience items at 7-Eleven outlets in Japan.
The Nikkei Asian Review reported on Monday that the iconic convenience store chain would offer life insurance policies from MS&AD Insurance Group (ticker: 8725. Japan).
Actually, the partnership and the selling strategy aren’t as strange as they may sound to American ears.
Originally Posted at Barron's on June 8, 2020 by Al Root.
Categories: Industry Articles