In nod to iconic ‘Wild Kingdom,’ new Mutual of Omaha logo features lion
November 17, 2020 by Henry Cordes
In all of television, there may not be a closer association between an advertiser and a program than Mutual of Omaha and “Wild Kingdom.”
The Omaha insurance company has made a nod to that iconic show and historic link by adopting a new logo that features a lion.
On Thursday, Mutual publicly unveiled the replacement for its longtime Native American chief logo, which the company recently retired as part of initiatives to address racial equality and social justice.