Insurers Start to Feel Pressure as Rivals Pile Into Buffered Annuity Market
November 17, 2020 by Cyril Tuohy
An early leader, Equitable Holdings, which issued the first buffered annuity in 2010, once had much of the nascent market to itself. With Lincoln, Brighthouse Financial and Allianz it’s now a four-way tussle for the highest market share, according to Wink’s Sales & Market Report.
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Originally Posted at Life Annuity Specialist on November 13, 2020 by Cyril Tuohy.
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