We would love to hear from you. Click on the ‘Contact Us’ link to the right and choose your favorite way to reach-out!

wscdsdc

media/speaking contact

Jamie Johnson

business contact

Victoria Peterson

Contact Us

855.ask.wink

Close [x]
pattern

Industry News

Categories

  • Industry Articles (17,758)
  • Industry Conferences (3)
  • Industry Job Openings (3)
  • Moore on the Market (206)
  • Negative Media (139)
  • Positive Media (73)
  • Sheryl's Articles (656)
  • Wink's Articles (265)
  • Wink's Inside Story (238)
  • Wink's Press Releases (99)
  • Blog Archives

  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • May 2008
  • February 2008
  • August 2006
  • Eight out of 10 Adults Say Financial Security Is Key to Achieving Life’s Goals, and Lincoln Financial Group’s New Advertising Celebrates Those Moments

    May 18, 2021 by Lincoln Financial Group

    RADNOR, Pa.–(BUSINESS WIRE)–Americans recognize the value of financial security, but many are still on a journey to achieve it. In fact, while eight out of 10 adults say they cannot achieve their life’s goals without financial security, only two out of five U.S. adults say they currently feel financially secure — despite it being a priority to 87% of them, according to a new Lincoln Financial Group (NYSE:LNC) and CivicScience survey. As people strive to avoid debt and add to their savings, Lincoln Financial launched its new advertising campaign today entitled “This is Financial Security,” which celebrates powerful moments where consumers exemplify feelings of freedom and their ability to live life to the fullest.

    “While everyone has their own unique definition of financial security, we want to inspire Americans to think about how to achieve the future they envision, for themselves and their families,” said Jamie Ohl, executive vice president, president, Workplace Solutions, head of Operations and Brand, Lincoln Financial Group. “This campaign helps share the stories that so many Americans are living today, while reinforcing how our products and solutions can help provide that feeling of financial security.”

    The campaign features relevant stories that illustrate how financial security can allow people to realize what matters most to them, whether it is travel, gatherings with family and friends, or a home renovation project — but also reinforcing these visions are within reach. The ads are featured across multiple platforms including television, social media, digital, podcasts, radio and print. View the campaign introductory spot for “This is Financial Security” here.

    “When you have a strong financial foundation, you feel more empowered to adventure beyond it,” said Angela Laubmeier, vice president, head of Advertising and Sponsorships for Lincoln Financial Group. “With this campaign, we are striving to encourage people to boldly pursue their passions, regardless of their stage of life.”

    Lincoln Financial worked with its agency of record FCB New York on the “This is Financial Security” campaign, which replaces “Responsibility of Love.” FCB New York’s relationship with Lincoln Financial began in 2015.

    “The idea of achieving financial security hasn’t changed, but exactly what it means to people has,” said Stu Mair, executive vice president, executive creative director, FCB New York. “We wanted this new campaign platform to capture and redefine financial security with warmth and humanity, ultimately empowering people with a feeling of freedom to pursue the things they’re most passionate about.”

    About the Financial Security Survey

    The Financial Security Survey was conducted by Lincoln Financial Group and CivicScience from April 27, 2021 to May 3, 2021. Responses vary by question and range from 2,020 – 2,145, weighted by U.S. Census.

    About Lincoln Financial Group

    Lincoln Financial Group provides advice and solutions that help people take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, and guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $311 billion in end-of-period account values as of March 31, 2021. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, we earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index, and rank among Forbes’ Best Large Employers and Best Employers for Women, and Newsweek’s Most Responsible Companies. Learn more at: www.LincolnFinancial.com. Follow us on FacebookTwitterLinkedIn, and Instagram. Sign up for email alerts at http://newsroom.lfg.com.

    About FCB

    FCB (Foote, Cone & Belding) is a global, fully integrated communications agency with more than 8,000 people in 80 countries and a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. In recent years, FCB New York has helped build creative ideas that serve as an economic multiplier for some of the world’s most iconic brands, like AB InBev, Canon, FDA’s “The Real Cost,” GSK, Lincoln Financial Group, Spotify and Burger King — the latter of which garnered the agency the industry’s two most coveted awards, the Cannes Lions Titanium Grand Prix and the Grand Effie — and was named the world’s most-awarded campaign of 2019 by WARC. FCB was recently named Adweek’s 2020 Global Agency of the Year, to Ad Age’s A-List and Best Places to Work, and the Cannes Lions North America Network of the Year. FCB is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCBNorthAmerica.com and follow us on Instagram (@FCBNewYork) and LinkedIn (@FCBNewYork).

    LCN-3582568-050721

    Contacts

    Lincoln Financial Group
    Holly Fair
    484-583-1632
    Holly.fair@lfg.com

    FCB
    Alyssa Siegel
    Alyssa.Siegel@fcb.com
    917-670-6514

    Originally Posted at Business Wire on May 17, 2021 by Lincoln Financial Group.

    Categories: Industry Articles
    currency