Why Beneficiary Support Must Be Top Of Mind For Life Insurance Providers
August 24, 2021 by Donna Jermer
Armed with increasingly sophisticated technological tools, customers in the life insurance sector can now access more data than ever before. As technology continues to advance, life insurance policyholders can be selective when it comes to their providers.
That means providers must earn the trust of their policyholders. They can do this by charging their marketing and communications teams to demystify products and services — by simplifying processes, reducing jargon and increasing overall transparency within customer communications. Only through those means can providers forge the long-term relationships that are central to the industry and ensure benefit for all concerned.