AmeriLife acquiring TruChoice to create ‘a force to be reckoned with’
November 8, 2022 by John Hilton
Sheryl Moore is founder and CEO of Moore Market Intelligence. The TruChoice acquisition is a major boost for AmeriLife, she said this morning.
“Two of the biggest marketing organizations in life insurance just formed a force to be reckoned with,” she said. “It will be interesting to see how many FMOs are left standing when all of this aggregation is over.”