How Life Insurance Agents Beat Back a Tech Onslaught
April 25, 2023 by Leslie Scism
A decade ago, technology startups were planning to steamroll the stodgy life-insurance industry.
They thought the glad-handing life-insurance agent who cornered customers at Little League games and closed deals at the kitchen table was a relic. Snazzy websites and sophisticated analytics would replace the one-on-one sales pitches and tedious application process that often involved a medical exam.
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Originally Posted at The Wall Street Journal on April 22, 2023 by Leslie Scism.
Categories: Industry Articles