New Buffered Annuity’s Bold Bet: Direct Sales, No Suitability Review
June 6, 2023 by Warren S. Hersch
Sheryl Moore, CEO of Wink, publisher of Wink’s Sales & Market Report, counts herself a skeptic about prospects for an indexed-linked variable annuity sold directly to consumers. Selling in the nascent market segment, which earlier was limited to simpler product designs like fixed-rate and single premium immediate annuities, is challenging, she said in an email.
“It is difficult to imagine that a product as complicated as a structured annuity would have quick adoption,” she added.
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