Life insurance application activity in sharp decline among 50+ ages
October 24, 2023 by John Hilton
The latest life insurance application data shows a sharp decline among a demographic that should be a reliable source of sales: Americans ages 50+.
Overall, life insurance application activity finished the third quarter up 2.8% compared to the year-ago period, reported MIB Group, a membership-supported nonprofit organization. MIB data shows life insurance sales are full of good news and bad news.