Flourish Launches Annuity Platform for Independent RIAs
January 23, 2024 by John Manganaro
The fintech firm Flourish announced Wednesday the launch of a new annuity distribution platform for fee-based fiduciary financial advisors.
Speaking with ThinkAdvisor about the news, the firm’s president, Ben Cruikshank, said the platform was built from scratch over the past two years to address three key pain points that have historically prevented fiduciary advisors from including annuities in client portfolios. These include a burdensome and complicated paper application process, commission structures that can conflict with a fiduciary approach, and RIA insurance license requirements.