Index crediting strategy: Which one is best for your clients?
January 2, 2024 by Susan Rupe
When it comes to choosing an index crediting strategy, there is no one-size-fits-all approach, according to Jeff Barnes, EquiTrust regional vice president.
Barnes presented a three-step approach to choosing the right index crediting strategy during a recent webinar held by the National Association for Fixed Annuities.
“Different index crediting strategies thrive in different environments,” he said.
Click HERE to read the full story via INN
Wink’s Moore on the Market: I couldn’t agree more with my friend Jeff Barnes, of EquiTrust Life Insurance Company.
You need to “sell the safety first” with an indexed annuity. The guarantees in these products are what attracts consumers to them.
Remember, it is the return OF their money, rather than the return ON their money, that indexed annuity purchasers are interested in. -sjm