John Hancock CEO on saving lives with behavioral science
January 3, 2024 by Jen Frost
Brooks Tingle, John Hancock CEO, joined Insurance Business from Insuretech Connect in Las Vegas to discuss how the life insurer is looking to behavioral science and drawing on gamification techniques used by casinos to help policyholders lead healthier lives.
The ‘ding, ding, ding’ of slot machines, the aimless twists and turns of carpeted warrens, rowdy tables and laser-focused figures. Endless days and endless nights, with natural light a scant occurrence and clocks nowhere to be seen. Enter a Vegas casino without a watch or smart phone and you might surprise yourself when you eventually amble out the door into a blinding dawn.
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