The evolution of the life/annuity agent experience
January 17, 2024 by Fabio Sarrico
Only a few years ago, with the onset of the COVID-19 pandemic, many in the life and annuity insurance industry believed that the direct-to-consumer channel would be a salvation — and that agents would be replaced by automated processes. But today, as we look at customer experience preferences through the lens of channel preferences, it’s clear that a changing industry doesn’t have to come at the expense of the agents. Technology won’t replace the personal touch; it will improve and augment it.
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Originally Posted at InsuranceNewsNet on January 12, 2024 by Fabio Sarrico.
Categories: Industry Articles