Understanding the behavioral benefits of annuities
January 17, 2024 by Philip E. Caminiti
Financial professionals tend to emphasize the strong quantitative benefits annuities provide, yet it’s the emotional and behavioral benefits that often make them the ideal choice for consumers.
Wink’s Moore on the Market: The big reason that annuity sales are hitting records is because of the interest rate environment. Plain and simple.
“As financial professionals, we tend to position annuities for the strong quantitative benefits they provide, yet we’re finding it’s the emotional and behavioral benefits of annuities that often make these solutions the ideal choice for some consumers.”
Annuity owners are happier and more confident.
Annuity owners make better financial choices.
What’s not to love?
Thanks for the annuity fodder this afternoon, Philip Caminiti! -sjm