My “Three Bucket” Approach To Explaining Fixed Annuities

March 6, 2024 by Charlie Gipple

As many of you financial professionals can attest to, annuities have become more “mainstream” in the minds of consumers. So much so that we financial professionals are often prompted for more information about annuities from our clients without us ever even mentioning annuities. The industry-wide sales numbers speak to the increasing popularity of annuities, as last year (2023) was the best year in the history of the annuity business with $380 billion (more than 1/3 of a trillion!) written industry wide. That is more than a 25 percent increase from the year prior—which was also a record.

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Originally Posted at Broker World Mag on March 1,2024 by Charlie Gipple.