We are NOT that firm.
May 30, 2024 by Sheryl Moore
Wink, Inc. is a third-party market research firm. I own 100% of the company.
My nearest competitor is owned by the insurance companies that report sales to them.
I remember a time when that company was reporting structured annuity/RILA sales with their indexed annuity breakouts. Sometimes insurance companies want me to report their sales differently than I intend to because they are used to reporting what they like to report to other firms, but Wink has guidelines that we have to follow.
We are NOT that other market research firm.
Our rules are that if an insurance company participates in a line of business, they must report sales of that product line to us. We never want to treat any insurance company inequitably. Everyone participates on a quid pro quo basis.
That said, I will not allow an insurance company to benefit from data that they are not sharing themselves. Period. I value the business that we get, and appreciate ALL of our carrier partners, but this is something I will not compromise on. -sjm